If summer is fast approaching and you need to buy a swimsuit but don’t know where to start, we have a simple suggestion for you: Start with color. This will narrow your search considerably and make shopping a lot more fun. But what if you don’t even know what color swimsuit you should buy? wantwe have some suggestions that we think you will enjoy.
Swimwear trends are usually dictated by the overall fashion trends of the season, and the same goes for color trends. While black and bright colors are plentiful when it comes to swimsuits every summer, my list of swimwear color trends is a bit more nuanced. There are six color trends in particular that are the perfect colors for swimsuits, and the market is overflowing with them. From understated neutrals to bold statement-makers, these swimsuit colors are sure to make you stand out at the beach or pool. Keep scrolling to start shopping for this season’s bikinis and one-pieces.
Chocolate Brown
One of the most elegant swimwear color trends of the season, a chocolate brown swimsuit will make you look like you know what to wear this summer.

Buy a chocolate brown swimsuit

Hunza G
Tammy metallic seersucker triangle bikini

J.Crew
Ruched square neck one piece swimsuit

Zimmermann
August eyelet balconette bikini top

Vitamin A
Moss bikini top
red
To no one’s surprise, red swimsuits will be making a comeback this summer. Baywatch If you are in an association, choose a bikini.

Buy a red swimsuit

Hate
Gabi ribbed bandeau bikini

reform
Posidonia one piece swimsuit


Ramy Brook
Jayda underwired one piece swimsuit
Black and white
It’s a combo! Black and white swimsuits are super chic. They’re timeless designs that will always look trendy and classic when you wear them.

Buy black and white swimsuits

same
Rose floral applique bandeau bikini top

reform
Azure Bikini Bottom

H&M
Non-padded bikini top

Montse
X Olivia Culpo Jacelyn Dress
cobalt blue
If you love bright colors and want to match the color of the water, add a cobalt blue swimsuit to your shopping list. This pretty color is sure to get you compliments.

Buy cobalt blue swimsuit

Staud
Shoreline bikini top

Good Americans
Whip stitch one piece swimsuit


Craft
Kahlo Arte Eco Crinkle A-G Cup One Piece Swimsuit
yellow
Yellow is a big trend colour this summer and all shades of yellow, from buttery to marigold, look amazing in the sun.

Buy a yellow swimsuit

Plain and striped
X Sofia Richie Grainge Luella Dress

Mager Coronel
+ Net Sustain Agape One Shoulder Applique Bikini

Bond Eye
Mara one piece swimsuit

Melissa Odabash
Milano underwire bikini top
Pale pink
Following last summer’s hot pink craze, pale pink is the trend for summer 2024. If you like pastel swimwear, this pretty color is a great option.

Buy a pale pink swimsuit



Bananhot
Jasmine bikini top

Billabong
Tanlines Emma underwired one piece swimsuit
