WAYNESVILLE, N.C. — Water is set and products are lined up. Prescott Perry, 10, is ready for his daily skin care routine.
“It leaves your face so soft and once it absorbs, it’s so clean,” says Perry.
Her interest in skin care products grew as her friends also began learning more about their skin care product options.
“When I would talk to friends from school or have sleepovers, I would bring all my skin care to their house, and my friends would bring skin care to my house,” she said. . “We were all like, ‘Oh my god, we have that!'” I have that!
Perry is one of many children across the country who have been influenced by youth skincare trends that have spread on social media. When Perry saw her colleagues trying the product, she had big questions.
“When I thought about it, I realized that even though we had skin care for adults, we also had baby washes and baby moisturizers, like Johnson & Johnson baby lotion,” Perry said. “But I thought…where do kids fit into all of this?”
According to data published by Statista, the baby and children skin care market is expected to grow by more than 7% annually until 2028.
“I wanted to…find something!” Perry said. “The adult skin care products I was using, including face washes with retinol, were definitely not the best for me.”
Prescott adds that it can be difficult to find out what ingredients are in all these products.
UCLA Health notes that active ingredients such as retinol should only be used by people with mature skin, warning that these ingredients can be damaging to younger users.
That’s why Perry worked to give herself and other kids her age more local options.
“I definitely feel like I’m not the only kid who keeps using things that aren’t good for their faces,” Perry said. “So I thought, if it’s not just me, why not help other people?”
Perry worked with Waypoint owner Kelly Allred to create a skin care routine made specifically for children’s skin.
“Look for things that have more natural preservatives and things like that,” Allred said. “Products that do not contain retinol itself or are included in adult skin care.”
“We want to teach kids that there are things that actually work and give them a sense of cleanliness so they don’t have to use adult products,” Perry said.
Soon, the Just Kind skin care line was born in the Waynesville store.
“While I wanted to help spread kindness to others, I also wanted to show people that the best way to spread kindness to others is to start by being kind to yourself,” Perry said. Told.
In addition to skin care products, Perry wanted to include cards with instructions on how to be kind to others.
“We’ve seen a huge increase in sales since we started on Instagram,” Allred said. “There was a lot of positive reaction from students at her school, teachers at her school, things like that alone!”
As Perry entered his first market selling cleansers, toners, and moisturizers, the two continued to recognize local demand for this niche product line.
Perry’s family witnessed this tendency influencing her self-care habits from an early age, and these habits continue throughout her life, as do other members of Generation Alpha. He added that he believed that.
