K-drama, K-pop, K-fashion, K-food, K-beauty. Young Indians are obsessed with all things Korean these days. This has been one of his biggest trends over the past two years.
Above all, K-Beauty is growing rapidly and many Indians are jumping on board with this trend to own and try Korean beauty and skin care products. Everyone wants to have flawless skin like their favorite Korean drama celebrity.
As a result, K-Beauty has become your new go-to for skin care. With so many great products, Korean skin care can be a worthwhile addition. However, Honosa Consumer’s Ghazal Alagh believes that relying solely on the ‘K-Beauty’ trend may not be the best approach, especially for Indians.
Arag said on LinkedIn that Korean products “can be part of your skin care routine, but they shouldn’t make up your complete skin care routine.”
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She added that the skin needs of Koreans and Indians are very different. As an example, “Koreans have a lower melanin content in their skin, so they don’t experience the problems that we Indians have, such as sunburn, pigmentation, uneven skin tone, and age spots. is rich in melanin,” she said.
Secondly, the climate has a huge impact on the condition of your skin. “Koreans often live in cold, dry climates, so we can layer our skin care routine with eight to 12 steps. For us, that may not work. In hot, humid climates, we sweat more,” A 12-step skincare routine can clog your pores and lead to acne breakouts,” Arag added.
After all, when it comes to skin care, one size does not fit all. “Not only are skin concerns different, but so are the solutions. You need a formula that contains ingredients that not only hydrate but also address your skin concerns,” Alaa said.
Through her post, she urged consumers not to blindly follow trends. She urged her consumers to know their skin type and their concerns and choose products that address those concerns. “Embrace your Indian skin and choose products that are made for Indian skin and needs,” she said.
Honasa Consumer is working hard to launch new beauty and skin care products one after another. Honasa’s The Derma Co recently partnered with UK-based physician and cosmetic formulator Dr. Vanita Ratan (Dr. V) to develop a skincare range that caters to the unique skincare needs of Indian citizens.
Honasa Consumer has also launched its venture ‘Staze’, a color cosmetics line, to enter a segment currently dominated by the likes of Loreal, Lakme and Sugar.
