Today’s News Digest: Big Tech regulation tightens in Asia-Pacific. Spending on social video is increasing. Reddit rolls out new public data policy
Several countries in the Asia-Pacific region are tightening regulations on big tech. Japan, South Korea and Australia are tightening regulations to curb the market power of big tech companies. In Tokyo, Prime Minister Fumio Kishida’s cabinet recently approved a bill to prevent the biggest online platforms from using their dominance to thwart new rivals. In South Korea, authorities are set to introduce new laws to regulate online platforms, targeting e-commerce players, streaming services and social media providers. Meanwhile, recent regulatory efforts in Australia have focused on digital payments and enforcing existing measures that technology companies have resisted. The government plans to introduce legislation this year that would impose obligations on social media companies and others.
Social video spending is still on the rise in the U.S., and is expected to reach just over 45% of total digital video ad spending this year, according to eMarketer forecasts. However, market share growth is slowing and is expected to grow by only 1% from 2024 to 2026. This predicted slowdown may be due to time spent on social video hitting a plateau as brands continue to struggle to produce short-form creative at scale. The forecast predicts that by 2025, more money will be spent on social video ads than linear TV ads.
Reddit remains in the social realm, rolling out new policies aimed at balancing licensing content to big tech companies with protecting user privacy. This builds on the social platform’s recent deal with Google, which gave the tech giant access to its data. The newly introduced Public Content Policy serves to guide how commercial entities and other partners can access and use Reddit’s data.
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