Desis on social media are currently buzzing about the idea of creating a similar portal between India and Pakistan. It all started when user “X” reposted a viral video from New York and Dublin and sparked a conversation by writing, “Please set up a portal in India and Pakistan.” Indians have been eagerly imagining such connections and expressing their aspirations ever since. For India and Pakistan portals.
“Pleaseeeeeee. Especially Kolkata aur Lahore,” one user pleaded in the comments. Another joked, “The aunties are going to be friends and meet up there to discuss handi recipes and silly talk about surals.” A third user chimed in, “Probably going to end up with NFA and Lata Mangeshkar jamaica,” while a fourth continued, “This is like Lahori Gate in Delhi and Dilli Gate in Lahore.”
Meanwhile, many commenters pointed out that Coca-Cola did something similar between India and Pakistan about a decade ago. surprised? In March 2013, The Coca-Cola Company took a bold step to connect the people of New Delhi, India, and Lahore, Pakistan.
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how? Through its “Small World Machine” campaign, conceived in partnership with the Leo Burnett Company, Coca-Cola created a real-time communication portal between Indians and Pakistanis, and created a platform for “what unites us… Stronger than what sets us apart.”
To share this message, the beverage brand used a 3D touchscreen machine to project a live video feed onto vending machine screens in two shopping malls in New Delhi and Lahore. Yes, just like the recent New York and Dublin portals.
It was easy to interact with each other through machines. Individuals from both countries were asked to complete tasks together, including touching hands, drawing symbols of peace, love and happiness, and dancing.
can’t believe it? Let’s take a look:
