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Home » Assessing Caitlin Clark’s impact on sports marketing
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Assessing Caitlin Clark’s impact on sports marketing

i2wtcBy i2wtcMay 17, 2024No Comments1 Min Read
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Basketball fans can watch a WNBA doubleheader on WMUR on Saturday, giving viewers a chance to see the sport’s new superstar, Caitlin Clark of the Indiana Fever. Her career has already begun. Clark scored 20 points with 10 turnovers in her first game, a loss to the Connecticut Sun on Tuesday, but “obviously we had too many turnovers. That doesn’t get the job done,” Clark said after the game. While it may take time for her team to find winning success, Clark is already there when it comes to sports and business, starting with a $28 million shoe deal with Nike. She will be a $1.3 billion industry by 2024. This is a 3% increase over the past three years,” said Doug Brace, professor of sports marketing at SNHU. Thirty-six of Indiana’s 40 games this year will be played domestically. TV or streaming her partner. According to Forbes, the top 10 WNBA games by ticket price are all Indiana-Her Fever games, and according to StubHub, WNBA ticket prices have increased 93% this year. >> Download the free Her WMUR app to stay updated. Go to: Apple | Google Play <

MANCHESTER, NH —

Basketball fans can watch a WNBA doubleheader on WMUR on Saturday, giving viewers a chance to see the sport’s new superstar, the Indiana Fever’s Caitlin Clark.

Her career has already begun. Clark scored 20 points with 10 turnovers in her first game, a loss to the Connecticut Sun on Tuesday.

“Obviously we had too many turnovers,” Clark said after the game. “That doesn’t get the job done.”

It may take time for her team to find winning success, but Clark is already there when it comes to sports and business, starting with a $28 million shoe deal with Nike.

“The Caitlin Clark Effect? ​​Well, this is pretty amazing. Women’s sports today will be a $1.3 billion industry by 2024. That’s just a 3% increase over the past three years.” said Doug Brace, a sports marketing professor at SNHU. .

Thirty-six of her 40 Indiana games this year will be shown on national television or streaming partners. According to Forbes, the top 10 WNBA games by ticket price are all Indiana Fever games, and StubHub says WNBA ticket prices have increased 93% this year.

>> Download the free WMUR app and get updates on the go: Apple | Google Play <

Teams like Las Vegas and Washington are moving their Clarks Fever games to larger NBA arenas.

North Carolina women’s basketball coach Courtney Bangert, an Amherst native, likens Clark to a soccer legend.

“Sport is easier to understand through people, not just programs. So it’s probably a little bit similar to how Mia Hamm popularized women’s soccer, although it may be on a different level. I think so,” Bangert said.

Clark’s next game is a rematch against a really strong New York Liberty team on Saturday at 1pm on WMUR. Liberty defeated the Fever 102-66 on Thursday night.



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