Pinterest is the best place to discover the hottest trends for summer 2024. Across fashion, beauty, home decor and food, self-expression will usher in new aesthetics and trends. This summer’s trend searches show that people are taking a bold and daring approach to showcasing their unique tastes and individuality in all aspects of their lives. Whether it’s putting a creative twist on traditional summer foods, hosting a memorable dinner party or making colorful and eclectic décor choices that reflect your personality and flair, summer 2024 is all about breaking away from convention and letting your personal style shine.
With maximalist fashion on the rise and Y2K and ’90s beauty trends making a major comeback, Pinners are opting for bold bobs and braids, fruit-inspired nails and an angelic aesthetic. Summer 2024 will be the time to take inspiration from Pinterest to try new trends and embrace a bold, colorful aesthetic. Read the full trend report on Pinterest.
Maximalist Summer Fashion
This summer, Pinterest users are planning big, daring fashion looks, as predicted by the “Make it Big” theme announced earlier this summer. Pinterest 2024 Predictions ReportThis summer is full of rock and roll style, alternative outfits, eye-catching patterns and unconventional silhouettes. Bold fashion allows people to show off their unique personality and individuality. In a world where self-expression is highly valued, bold fashion provides an outlet for creativity and confidence, empowering people to break out of conventional norms and embrace their own unique style.
Y2K and the beauty of the 90s
Searches for “90s makeup” and “2000s makeup” increased by 270% 580% ’90s and early 2000s beauty, respectively, continue to trend and will be a big theme for summer. Pinterest users are nostalgic for the iconic beauty trends of the ’90s and 2000s, from bold makeup to edgy hairstyles. The ’90s and 2000s were a time of innovation and experimentation in the beauty industry, with groundbreaking products and techniques that continue to influence modern trends. By embracing ’90s and 2000s beauty, you can pay homage to the past while putting a fresh, contemporary twist on classic looks, creating a nostalgic yet modern aesthetic that resonates with today’s beauty lovers.
Dopamine Home Decoration
According to trending searches on Pinterest, vibrant and unique home décor will be trending in the summer of 2024, with searches for “dopamine decor” increasing by 280%. Gone are the days of bland, generic beige interiors. People crave spaces that are full of color, comfort and character, reflect their individual personalities and create their own cozy sanctuaries. Inspired by the timeless elegance of Nancy Meyers’ signature style and her ability to infuse any space with warmth and sophistication, people are drawn to eclectic vintage décor that tells a story and adds a sense of nostalgia and charm. This trend towards personalized, eclectic and inviting home décor is driven by the desire to create environments that evoke a sense of joy.
Elegant tea parties and glamorous dinner parties
More people are turning to Pinterest to plan summer entertaining and social activities, with searches for summer tea parties and themed dinner parties on the rise. The new Bridgerton season seems to be inspiring creative, on-trend tea recipes and exciting gatherings centered around high tea and floral décor. For more food-focused entertaining, searches for “dinner party” are up by more than 6,000% as people look to spend more intimate time with family and friends at home.
Give summer foods a creative twist
Pinterest is the perfect place to find fresh, innovative recipes to jazz up your summer menu. With searches for “fun cooking” and “special summer recipes” up 1060% and 135% respectively, people are buzzing about new twists on healthy summer staples like mango and avocado, revamped sourdough recipes, and exciting new tea drinks as the ultimate summer beverage.
