Keynote speech begins amid rumors of AI announcement

Apple unveiled the Vision Pro at WWDC last year. Earlier, Tim Cook revealed that the Vision Pro will be available in China, Japan, and Singapore from June 28, with more countries expected to follow in July.

Apple has announced VisionOS 2, the latest platform for its Vision Pro headset.

Key new features: Vision Pro users will now be able to create “spatial photos” and “spatial videos,” which are 3D images that add depth to regular 2D images.

Apple has teased the highly anticipated second season of “Severance” in a trailer promoting its streaming service.

Tim Cook began his keynote speech touting five years of Apple TV+, with Apple teasing some of its hit shows as well as some new programming.

Let’s start with Apple executives skydiving and Tim Cook touting “breakthrough new intelligence capabilities.”

Kickoff is just around the corner! We’ll be live blogging all the big announcements and more, so make sure you don’t miss it.

Apple’s senior vice president of marketing, Greg Joswiak, tweeted that watching today’s keynote would be a “smart move,” suggesting that Apple will be announcing AI-related updates today.

Joanna Stern, a Wall Street Journal columnist and NBC News contributor, posted from a quiet corner of the event, which is about to get busier.

Just before kickoff, Apple’s stock is actually trading a bit lower.

Apple analyst Gene Munster also said not to expect the company to do much once the presentation begins.

Munster noted at X that Apple’s expected AI rollout is already “priced in” after recent statements from Apple executives previewing it.

Munster notes that since that post on March 26, Apple’s stock price has risen 15%.

“At the end of the day, today’s announcement is pretty much known and priced into the stock,” he said. “The question going forward is whether Apple will demonstrate its core capabilities in AI.”

Apple CEO Tim Cook teased today’s event in a post on X from the company’s picturesque campus.