Though no clear origin has been pinpointed, the trend has been gaining momentum over the past year or so. Remember when Kendrick Lamar wore a pgLang Dodgers cap adorned with a vintage Tiffany brooch to accept the award for Best Rap Album at the 65th Grammy Awards? Two of the most popular items from Pharrell’s debut Louis Vuitton collection, unveiled in June 2023 and hitting stores in January 2024, were a $5,000 pearl-encrusted Damier check beanie and Pharrell’s high school-inspired varsity jacket with a Swarovski logo. The popular Los Angeles label Satoshi Nakamoto A cult Korean streetwear label Vandy The two companies released bejeweled Vans and Clarks collaborations, respectively, throughout 2023.
Maybe some of those moments were the catalyst. Or maybe we’re just looking for more affordable alternatives because we can’t afford to spend six figures on custom diamond chains from Alex Moss or Icebox like our favorite rappers. Whatever the reason, streetwear’s obsession with jewelry seems to be at an all-time high right now, with more than a few brands vying to get a piece of the glitter pie.
Will you look at all those sparkly items in your closet in a few months and wish you’d never spent the money? Maybe, but that’s why you shouldn’t jump on these trends. you Something that you really love and can wear a lot. Don’t just flip your entire wardrobe and cover everything in colorful jewels to match your social media Explore page.
Be sure to pack sunglasses, as the sun’s rays will reflect off many of your clothes this summer.
