Shinwon Co., Ltd. is leading the innovation revolution by leveraging AI and big data to predict fashion trends and drive the digital twin revolution.
- In a rapidly changing market environment, we use AI and big data technology to understand market conditions and patterns and predict future trends (technical capabilities).
- Cutting-edge digital technologies such as the ‘3D Virtual Studio’ will drive design advancements and enrich the customer experience.
SEOUL, South Korea, June 20, 2024 /PRNewswire/ — South Korean fashion company Shinwon Corporation (CEO: JJ Park) is proactively applying AI and big data technology from the trend research stage onward to capture the rapidly changing trends in the fashion industry and meet customer needs.
The global fashion industry is constantly changing, evolving and experiencing dynamic growth, making it crucial for fashion brands and retailers to quickly respond to the changing market by predicting future trends through extensive data analysis and incorporating these trends into product planning and production.
In this context, Shinwon, a global apparel fashion company, is receiving high praise in overseas markets for its use of AI and big data technology. Shinwon has established high-quality production capabilities for knitwear, sweaters, and waders at six overseas production subsidiaries in countries such as Guatemala, Nicaragua, and Vietnam, and is expanding its presence in the global market by receiving favorable reviews from global buyers such as Patagonia, Columbia, Gap, Target, and Walmart.
Shinwon comprehensively utilizes various methods, including online market sales data analysis, trend analysis, and social media analysis, to understand market conditions and patterns. By analyzing actual sales data by market and category, we identify preferred colors and designs. We integrate machine learning and deep learning technologies to provide buyers with solutions that forecast future trends.
Shinwon’s particular strength lies in its multifaceted data analysis capabilities using AI, including sales status, inventory trends, retail price trends, colors, and designs. In 2023, 20% of its market intelligence (MI) data will be built through AI data analysis, and the company plans to further increase this percentage this year. By utilizing accumulated data and AI analysis results, Shinwon aims to enable buyers to better understand market trends and make informed decisions before supplying goods.
Furthermore, Shinwon is pursuing design innovation by introducing cutting-edge digital technologies such as 2D and 3D styling and VR stores. In the 3D virtual studio, graphics can be applied to virtual mannequins in advance to see how the design will ultimately be implemented. The studio is also equipped with interactive features such as 360-degree zoom in and out, allowing customers to vividly experience the design implementation effect. By implementing life-like colors and patterns, Shinwon has significantly improved customer experience through various fitting scenarios applied to its products.
In fact, when Shinwon presented designs for its private label (PB) women’s line products to a retail client, the company offered visual merchandising (VMD) using 3D virtual avatars suitable for any size and pose scenario, allowing customers to choose from a variety of outfits online in 3D.
Known for its innovative digital technology and brand-friendly design capabilities, Shinwon actively collaborates with clients and was recently awarded an order to undertake end-to-end planning and manufacturing of an entire line of children’s, women’s and men’s wear for a client.
Sue Lee, vice president of design and R&D, emphasized, “We analyze huge amounts of data with AI technology to predict trends based on objective and scientific evidence. Our designers then curate the final design insights with an understanding of Shinwon’s brand DNA and market trend awareness,” adding, “We recognize the importance of the role of designers as curators, and will continue to increase trust among customers through advanced technology and data curation.”
For more information, please visit https://sw.co.kr/.
SOURCE Shinwon Co., Ltd.
