The shopping section is Amazon’s most aggressive response to the growth of bargain sites like Temu and Shein.
Amazon.com Inc. plans to open a section of its shopping site featuring cheap products shipped directly from Chinese warehouses to consumers overseas, technology news site The Information reported, citing slides shown to Chinese sellers.
The new marketplace is Amazon’s most aggressive response to the growth of bargain sites like Temu and Shein, and will sell off-brand fashion, home and everyday items, with products delivered to customers within nine to 11 days, according to the slides, the report released on Wednesday said.
The e-commerce giant told Chinese sellers in a recent private meeting that it plans to start registering sellers this summer and begin accepting inventory in the fall, according to The Information.
According to the report, retailers participating on bargain sites can decide the product selection and price, and can also produce small quantities of upcoming products to test demand.
Asked to comment on the report, an Amazon spokesman told Reuters: “Together with our selling partners, we are constantly looking for new ways to delight customers with more selection, lower prices and greater convenience.”
It’s unclear whether the shipments will take advantage of a U.S. trade provision that exempts individual packages worth less than $800 from U.S. tariffs, The Information reported.
E-commerce giant Shein, which is looking to expand its market share ahead of an IPO, and Temu, an e-retailer owned by PDD Group, are both relying on the expedited clearance process available for direct-delivery consumer goods under $800.
