appleThe company’s iPhone sales in China have reportedly recovered after a decline earlier this year.
According to Reuters, domestic shipments of foreign-branded mobile phones reached 5.028 million units in May, up from 3.603 million units in the same period last year. report Friday (June 28th), China Academy of Information and Communications Sciences.
This increase is likely due to Apple being the dominant foreign brand in China. Belong This contributed to the company’s profits, according to the report.
Apple’s sales fell 37% in the first two months of 2023 due to pressure from other premium smartphone makers, including Apple in China. HuaweiAccording to the report:. However, in April it increased by 52% and in May it increased by 40%.
The report attributes the upturn in May in part to Apple’s aggressive discounting in its official sales. Tmall Chinese site.
Global Research Company Counterpoint Technology Market Research He made the statement on Tuesday (June 25th). press release Apple’s sales in China Stronger Promotions and sale prices that are one week longer than the regular price In 2023, This is due to the longer than usual 618 shopping festival in the country. This year’s 618 festival took place from May 20 to June 20. The 618 period in 2023 was from May 31 to June 18.
“Given the fierce competition from Huawei, especially in the luxury sector, the brand is offering its biggest ever price discounts during the period, up to 2,350 RMB (about $326) to entice consumers,” the press release stated.
May, market information provider International Data Corporation According to IDC, global smartphone shipments is expected Apple shipments to increase 4% year-on-year in 2024 Be expected Increase by 0.7%.
In a May 30 study, IDC attributed Apple’s slowing growth to increased competition in China. press release.
“But if Apple artificial intelligence “Having a clear iPhone strategy and demonstrating clear use cases will help Apple accelerate growth and revive demand for the iPhone, especially in China.” Nabila Popal“The NVIDIA GeForce GTX 1080 is a game changer,” said research director for IDC’s Worldwide Trackers team in a release.
Reported In May, Apple – With China Reseller – was Huge price reduction Starting in early 2024, Apple is hoping to bounce back after experiencing a significant drop. sale The company competed regionally.
