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Dive Overview:
- USA Basketball names Glossier as first beauty brand to receive the award According to a company press release, the company will partner with the organization’s women’s national team.
- Glossier will provide skin care, makeup and beauty products for the U.S. Women’s National Basketball Team during its 2024 European tour.
- Glossier will also be present at the team’s exhibition game in London on July 23 ahead of the 2024 Olympics. Social media content, out-of-home advertising and community engagement moments are also planned.
Dive Insights:
The partnership marks the first beauty partnership in USA Basketball’s 50-year history. The first women-only partnership in nearly 30 years.
The contract with USA Basketball Glossier announced in March The company expanded its marketing partnership as the official beauty partner of the WNBA, marking the first time Glossier and the WNBA have collaborated in 2020.
Starting with its Body Hero line and legendary star Sue Bird, Glossier has promoted its products with WNBA stars such as Izzy Harrison, Diamond Miller, Natalie Achonwa, Stephanie Soares and Arielle Atkins.
“We are excited to further strengthen our longstanding partnership with the WNBA and take it to new heights. united states of america basketball,” Kyle Leahy“There has long been a belief that beauty and sports are mutually exclusive, but this partnership highlights the fact that this is not true,” Glossier’s CEO said in a statement. united states of america “The Women’s National Team is filled with inspiring athletes with stories to tell on and off the court, and we’re excited to shine a light on them.”
Meanwhile, Glossier’s partnership with the women’s national team not only marks a first between a beauty company and USA Basketball, but also shines further spotlight on a sport that has recently gained a huge following and funding at both the professional and collegiate levels.
“This is a critical time for women’s basketball in our country,” said women’s national team director Brianna Weiss said in a statement:” united states of america “Glossier’s partnership with Basketball is further evidence of the growth of our sport and interest in our teams.”
Recently, especially in basketball, many brands have partnered with athletes and teams. Skims was named the official underwear partner in November last year. NBA, WNBA, USA Basketball in May Skims has launched a marketing campaign The brand will be promoted by prominent WNBA players such as Candace Parker, Kelsey Plum, Cameron Brink, DiJonai Carrington and Skylar Diggins Smith.
Glossier has undergone many changes. Over the past few years, the company has implemented several rounds of staff reductions. Founder and CEO Emily Weiss will leave the company in 2022. I left the company The company also admitted that it “made some mistakes” as it expanded.
