Kendrick Lamar’s “Not Like Us” boosts Tam’s Burgers sales by 40 percent

TB Manager Lauro Hernandez and his son Brian Noe Speaking to TMZ Hip Hop, he said customers have been flocking to his store on Rosecrans Avenue in Compton all weekend since K. Dot released her hit music video on the Fourth of July.

Many of the fans who came to the event said “Not Like Us” was the reason they came. Although they have a steady stream of local support, Lauro and Brian said they’ve also seen an increase in tourist attendance.

Business has increased by 30% to 40% The video dropped.

In the video, Kendrick and NLU producer mustard He drives up to Tam in a Lamborghini and stands in the car with the dancer. Storm Debarge It’s in the second verse of the song.

Lauro said most customers order the bacon cheeseburger, which is what Kendrick gets when he’s there.

He’s known Kendrick since he was a teenager and has been rooted in the community for the past 20 years, and is amazed that the superstar rapper has come back and never forgotten his roots.

Kendrick has been shouting out Tam in his songs for years, including on his latest album, “Mr. Moral and the Big Steppers.” And Lauro has been working with Dot on the project. Dave Free I came here to shoot some interior scenes.

They didn’t ask for money to use the restaurant in the video, but Kendrick wanted to ensure they got some kind of compensation for their time and closure, so they agreed to include the Tams logo in the final version.

The look is clearly working, judging by the increased sales at Tam’s, and the impact is immense when you consider that the music video has already been viewed over 35 million times – that’s a ton of free advertising.

Kendrick’s pals also wanted to look after him… Jason Martin and Jay Worthy Half of a billboard in Compton featuring an image of city unity in June Pop-out Concert On the forum.