A staff member wearing a flowery headwear introduces local travel photography products via live-streaming at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Lin Shanchuan)
A tourist takes photos of a flowery headwear-shaped fridge magnet at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
Tourists wearing flowery headwears pose for selfies at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A tourist wearing a flowery headwear gets her makeup done at a travel photography studio at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Lin Shanchuan)
A local woman opens oyster shells at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A local woman rides past tourists wearing flowery headwears at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A tourist wearing flowery headwear visits a clothing renting store at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Lin Shanchuan)
A local woman displays a flowery headwear she sells at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A tourist wearing a flowery headwear poses for photos at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A girl wearing a flowery headwear poses for photos at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A tourist wearing a flowery headwear poses for photos at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A tourist wearing flowery headwear takes photos at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A local woman displays a toy wearing a flowery headwear at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Xiao Xiao)
A shop owner pins a flowery headwear for a tourist at Xunpu Village of Quanzhou City, southeast China’s Fujian Province, Aug. 18, 2025. Xunpu flowery headwear has been a signature of Xunpu Village and was listed as a national intangible cultural heritage in 2008.
The beautiful flowery headwears attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small coastal village that used to rely on fishing and mudflat aquaculture.
Since 2025, Xunpu Village has introduced more tourist experience events, such as sea exploration, opera performances, and village sightseeing. These activities have driven the growth of catering, homestays, and related industries, significantly boosting local residents’ income. Currently, the village has nearly 300 travel photography studios and receives an average of 20,000 daily tourists. (Xinhua/Lin Shanchuan)
