Donald Trump Jr. and Eric Trump gesture outside the Nasdaq building after ringing the opening bell to celebrate the closing of ALT5’s $1.5 billion offering and adoption of its $WLFI Treasury Strategy at the Nasdaq Market, in New York City, U.S., August 13, 2025.
Eduardo Munoz | Reuters
SINGAPORE — World Liberty Financial, a crypto venture linked to U.S. President Donald Trump, is planning to launch new products, including a debit card and tokenized commodity assets, as the Trump crypto empire continues to grow.
The firm’s CEO, Zach Witkoff, made the announcements speaking alongside WLFI’s co-founder, Donald Trump Jr. on Wednesday.
The debit card would “bridge crypto assets with everyday spending,” Witkoff told a crowd in Singapore at the Token 2049, one of the world’s largest crypto conferences.
“We’ll be rolling out a pilot program here in the next quarter and that debit card will either be live Q4 or Q1’26,” said Zach, who is the son of Steve Witkoff, U.S. Special Envoy to the Middle East under the Trump administration.
Zak Folkman, co-founder of World Liberty Financial, had reportedly teased the rollout of a debit card along with a retail application at Korea Blockchain Week 2025 last month. However, Trump Jr. and Witkoff said the company wasn’t ready to make an announcement regarding the consumer-facing app.
Witkoff said the team is also looking into the tokenization of real world commodities.
“We’ve not only thought about it, we’re actively working on it,” Witkoff said. “I think commodities are a really interesting area for us, whether it be oil, gas, things like cotton, timber, all of those things, frankly, should be traded on chain.”
World Liberty Financial describes itself as a decentralized finance protocol and cryptocurrency company, and it began publicly trading its crypto token WLFI in September.
The company has also launched a stablecoin dubbed USD1, which says it is pegged to the U.S. dollar and backed by short-term U.S. government treasuries.
The Trump crypto empire
World Liberty Financial stablecoin USD1 has already become the fifth-largest stablecoin in the world, with around $2.7 billion in market capitalization.
The growth comes amid a broader embrace of crypto from President Trump, who has backed policies welcomed by the industry and appointed crypto advocates to his cabinet in his second term.
Bitcoin’s price has risen over 80% in the last 12 months amid buoyant investor sentiment surrounding President Trump’s re-election and a more positive U.S. regulatory environment on crypto.
In addition to being involved in World Liberty Financial, Trump has launched his own meme coin, called $TRUMP, leading to accusations of corruption, conflicts of interest and self-dealing from opposition lawmakers, as well as calls for ethics investigations.
On Wednesday, Trump Jr. had in part, acknowledged some of these concerns, saying that the World Liberty Foundation was not a political organization.
However, he added that the company’s aim is to benefit America’s national interest, and that the USD1 stablecoin would help support the purchasing of U.S. treasuries and help create and maintain dollar hegemony.
“We’re flying to every single corner of this globe, convincing people to onboard to USD1 which, in effect, convinces those people to go buy U.S. Treasuries, and it’s great for the U.S. dollar,” said Witkoff.
The team announced Wednesday that USD1 would be launching on an additional blockchain network, Aptos.
Data in June had found that demand for USD1 on centralized exchanges had been muted. While USD1 had drawn significant volume on decentralized exchanges like PancakeSwap, more than half of its liquidity came from just three wallets, raising questions about real demand.
The stablecoin market is vast with USD1 facing stiff competition from existing giants such as Tether’s USDT and Circle’s USDC.
The WLFI has also seen price volatility since it began trading.
World Liberty Financial announced in August that technology firm ALT5 Sigma would begin buying large quantities of its digital token as part of a WLFI treasury strategy.
As part of the deal, World Liberty would receive shares in ALT5, according to securities filings, in return for $750 million worth of $WLFI coins.
