A costumer uses a robot vacuum cleaner at his home in Seoul, South Korea, Oct. 13, 2025. At a large shopping mall in Seoul, South Korea, a Chinese brand’s robot vacuum cleaner attracted bustling crowds. A Roborock robot vacuum cleaner, equipped with a robotic arm, precisely picked up a sock, rotated, and threw it into a box, drawing cheers from the audience.
According to data from a U.S. research firm, Roborock holds over 50 percent market share in South Korea’s robot vacuum cleaner market, firmly securing the top position, with a dominance market share exceeding 70 percent in the high-end market.
Beyond South Korea, Roborock is rapidly expanding across other Asia-Pacific markets. In Japan, during a promotion on Amazon Japan, several Roborock products ranked among the most popular robot vacuum cleaners. In Australia, its products also made it into the top ten best-selling robot vacuum cleaner list.
Over 2,000 kilometers away from South Korea, in Huizhou City of south China’s Guangdong Province, Roborock’s smart manufacturing facility operates at high efficiency, with robot vacuum cleaners continuously distributed worldwide.
From workshops in China to living rooms across Asia-Pacific, Chinese brands for robot vacuum cleaners have gained popularity among foreign customers. (Xinhua/Yao Qilin)
A staff member works at a workshop of Roborock in Huizhou, south China’s Guangdong Province, Oct. 10, 2025. (Xinhua/Deng Hua)
This photo taken on Oct. 19, 2025 shows billboards of Roborock at Sydney Airport in Sydney, Australia. (Roborock/Handout via Xinhua)
Customers visit a Roborock store at a shopping mall in Seoul, South Korea, Oct. 12, 2025. (Xinhua/Yao Qilin)
People watch the demonstration of a robot vacuum cleaner at a shopping mall in Seoul, South Korea, Oct. 12, 2025. (Xinhua/Yao Qilin)
People watch the demonstration of a robot vacuum cleaner at a shopping mall in Seoul, South Korea, Oct. 12, 2025. (Xinhua/Yao Qilin)
A costumer uses a robot vacuum cleaner at his home in Seoul, South Korea, Oct. 13, 2025. (Xinhua/Yao Qilin)
A staff member searches for information at a warehouse of Roborock in Huizhou, south China’s Guangdong Province, Oct. 10, 2025. (Xinhua/Deng Hua)
People walk by a billboard of Roborock at a subway station in Seoul, South Korea, Oct. 13, 2025. (Xinhua/Yao Qilin)
Customers visit a Roborock store at a shopping mall in Seoul, South Korea, Oct. 12, 2025. (Xinhua/Yao Qilin)
A shop assistant arranges Roborock robot vacuum cleaner products at a home appliance store in Tokyo, Japan, Oct. 16, 2025. (Xinhua/Jia Haocheng)
This photo taken on Oct. 16, 2025 shows advertisements of Roborock at a home appliance store in Tokyo, Japan. (Xinhua/Jia Haocheng)
Staff members work on a robot vacuum cleaner assembly line at a workshop of Roborock in Huizhou, south China’s Guangdong Province, Oct. 10, 2025. (Xinhua/Deng Hua)
An aerial drone photo taken on Oct. 10, 2025 shows logistics trucks waiting for loading and delivery at a Roborock facility in Huizhou, south China’s Guangdong Province. (Xinhua/Deng Hua)
A staff member transports robot vacuum cleaner products in Huizhou, south China’s Guangdong Province, Oct. 10, 2025. (Xinhua/Deng Hua)
A shop assistant introduces Chinese brand robot vacuum cleaners to a customer at a home appliance store in downtown Sydney, Australia, Oct. 13, 2025. (Xinhua/Ma Ping)
This photo taken on Oct. 16, 2025 shows an advertisement of Roborock at a home appliance store in Tokyo, Japan. (Xinhua/Jia Haocheng)
