Dario Amodei, co-founder and CEO of Anthropic, during a Bloomberg Television interview in San Francisco, Dec. 9, 2025.
David Paul Morris | Bloomberg | Getty Images
Anthropic on Wednesday said its artificial intelligence chatbot Claude will remain ad-free, a decision that comes just weeks after the startup’s rival OpenAI announced plans to begin testing advertisements within ChatGPT.
In a blog post, Anthropic said that Claude users will not see ads or sponsored links near their conversations, and the chatbot’s answers will not be influenced by third-party product placements.
The personal nature of users’ conversations with Claude would make ads feel “incongruous” and “in many cases, inappropriate,” the company said.
Anthropic was founded in 2021 by former OpenAI researchers, including its CEO, Dario Amodei. The company is best known for developing a family of AI models called Claude, and its AI coding tool Claude Code has exploded in popularity in recent months.
“Our business model is straightforward: we generate revenue through enterprise contracts and paid subscriptions, and we reinvest that revenue into improving Claude for our users,” Anthropic said in the blog post. “This is a choice with tradeoffs, and we respect that other AI companies might reasonably reach different conclusions.”
Last month, OpenAI said it would start to test ads with its free users and ChatGPT Go subscribers in the U.S. The company said the ads will be clearly labeled, appear at the bottom of the chatbot’s answers and will not influence ChatGPT’s responses.
OpenAI inked more than $1.4 trillion worth of infrastructure deals in 2025, so introducing ads to ChatGPT could help the company meet those ambitious spending commitments. Digital advertising has long been the primary revenue driver for other big tech companies like Google and Meta.
By forgoing ads within Claude, Anthropic could miss out on a lucrative revenue stream, but the company is not being shy about its decision.
Anthropic unveiled its first Super Bowl campaign on Wednesday, which centers around the company’s decision to keep Claude ad-free. Anthropic will air a 60-second pregame ad and a 30-second in-game ad that both feature the tag line, “Ads are coming to AI. But not to Claude.”
WATCH: Anthropic CEO Dario Amodei on AI race: Focused on making our models as smart and capable as possible
