apple The company has reportedly launched a huge discount campaign on iPhones in China.
of price reduction — Up to 2,300 yuan (about $320) off on select iPhone models on the company’s Tmall site — Apple faces increasing competition from local technology companies, including: huaweiReuters reported on Monday (May 20). Last month, Huawei announced its latest smartphone model, the Pura 70.
The sale, which runs through May 28, is bigger than the sale Apple offered in February, when it was offering discounts of about half off. of The report states that current offerings include:previous discount looks like Tech giants helped offset cooling sale In China.
apple ceo tim cook I got it. inside income Earlier this month, the company announced that iPhone sales in China increased last quarter.
“We’re still seeing iPhone growth in some markets, including mainland China,” Cook said. bigger The Chinese market decreased by 8% from the previous year.
In response to an analyst’s question about China, Cook said: “What we saw was an acceleration from the first quarter; And it was Powered by iPhone. … Other products didn’t work Similarly, and So we clearly have work to do. Until last week, I think it’s still the most competitive market in the world. ”
Apple has struggled over the past year to strengthen its operations in China as it faces rivals such as Huawei and a ban on the use of iPhones by employees of state institutions and government-affiliated companies.
Meanwhile, Karen Webster of PYMNTS said, apple state The announcement was made earlier this month following the company’s latest earnings report.
She said the company’s wearables, vision pro And that connected car project.
“Unless Apple has new transformative product innovations up its sleeve, Apple’s growth will depend entirely on people buying, upgrading, and using the next generation of iPhones,” Webster wrote. Ta. “It’s more or less the same form factor as what they’ve been buying for the past 17 years.”
