New York, New York. – Armored Fresh, a pioneering food tech company redefining dairy-free cheese in innovative ways, will grand open Armored Grilled Cheese at DeKalb Market Hall in Brooklyn on October 14, 2024. , we are proud to announce the launch of our restaurant division. This milestone marks the company’s entry into the restaurant industry with a focus on delivering quality plant-based comfort food at affordable prices.
With the grand opening of Armored Grilled Cheese, Armored Fresh is introducing an innovative and scalable dining model centered around taste and affordability. By offering a delicious menu that rivals traditional dairy products in flavor and texture, Armored Fresh makes plant-based diets a mainstream option available to all and eliminates the barriers often associated with plant-based foods. We aim to break through. According to a recent report from Research and Markets, the dairy alternative market is expected to reach approximately $75.3 billion by 2030, demonstrating strong consumer interest in a wider range of plant-based options. The brand’s signature American and pepper jack cheese slices are crafted to reflect the taste and texture of traditional dairy products, making them appealing to all consumers, from plant-based veterans to curious beginners. This makes it more approachable for people.
At a time when inflation is driving up the cost of eating out, plant-based alternatives are often perceived as expensive and lacking in flavor. To directly combat these misconceptions, Armored Fresh has successfully cracked the code on developing products with competitive prices and great taste. The signature menu includes classic comforting favorites such as original grilled cheese and double grilled cheese, as well as kimchi grilled cheese with a unique flavor. Armored Fresh is determined to bring comforting, plant-based foods to the masses, with a focus on affordability and consistent taste.
“For many years, one of the most important challenges in the plant-based industry has been finding the perfect balance between affordability and consistently delicious taste,” said Rudy Yu, founder and CEO of Armored Fresh. Masu. “With Armored Grilled Cheese, we are proving that plant-based options can be delicious, budget-friendly, and have broad appeal beyond just the vegan community. Our goal is to make plant-based foods available to everyone every day, and our expansion into the restaurant industry is an exciting step forward.”
Armored Grilled Cheese is just the beginning, as the brand has ambitious plans to expand its restaurant portfolio with additional brands and concepts and drive innovation in the plant-based dining space. As Armored Fresh continues to scale, it is poised to accelerate the growth of the alternative food industry and lead the trend toward mainstreaming plant-based diets.
Located in Brooklyn’s DeKalb Market Hall, Armored Grilled Cheese joins a vibrant community of more than 40 food vendors offering a variety of cuisines. DeKalb Market Hall is known for hosting a variety of traditional cuisines, making it the perfect location for Armored Fresh to debut its plant-based dining space. Centrally located and with a reputation as a food lover’s paradise, DeKalb Market Hall provides the ideal platform to introduce Armored Grilled Cheese to both locals and tourists seeking innovative, plant-based comfort foods. Provide.
Armored Fresh Cheese is sold at select retailers and foodservice partners nationwide, including Kroger, Fresh Thyme Market, Town and Country Foods, and Fred Meyer. For more information, please visit www.armoredfresh.com.
About Armored Flesh
Armored Fresh specializes in developing truly delicious dairy alternatives that are comparable in taste and price to cheese made from dairy products. The brand brings its innovative approach and award-winning dairy-free cheese that recreates the taste, melt and mouthfeel of dairy-based cheeses to retailers nationwide through a patented fermentation process and key mix technology. We provide. All Armored Fresh Cheeses are non-GMO and 100% plant-based, yet rival traditional dairy products in taste and nutrition. The company’s mission is to create a sustainable, positive impact by developing dairy-free cheeses that everyone can enjoy, including vegans, vegetarians, and omnivores. Armored Fresh offers a strong portfolio of delicious cheese alternatives, including cubes, slices, shreds, and spreads. For more information, please visit www.armoredfresh.com.
