AXIL Brands Awarded Exclusive Sponsorship Deal with U.S. Shooting Team to Improve Athlete Safety and Performance
AXIL Hearing Protection and Enhancement Products Named Exclusive Supplier for U.S. Shooting Teams
LOS ANGELES, June 03, 2024 (GLOBE NEWSWIRE) — AXIL Brands, Inc. (“AXIL” or the “Company”) (NYSE American: AXIL) is pleased to announce the commencement of a new five-year exclusive sponsorship agreement with USA Shooting, the national governing body for Olympic and Paralympic shooting in the United States.
This important five-year partnership will ensure that America’s top shooters will be equipped with AXIL’s cutting-edge hearing protection technology when they compete for gold medals at the 2024 Summer Olympics in Paris this July, followed by the Paralympics in August.
“We are honored to partner with USA Shooting’s talented athletes and staff at Paris 2024 and beyond,” said Jeff Tugley, CEO and Chairman of AXIL Brands. “Tailored for the demands of elite performance, our advanced hearing protection products provide a unique opportunity to protect the hearing of world-class athletes and help promote the importance of acoustic safety and protection in everyday activities.”
The partnership grants AXIL co-branding privileges through 2028 on USA Shooting’s digital channels, promotional materials at events and signage at national conventions.
Kelly Reisdorf, CEO of USA Shooting, expressed his excitement about the partnership: “We couldn’t be more excited to partner with Axil, a company that not only leads in innovation but also shares our deep commitment to excellence and athlete safety. As we prepare for Paris 2024 and beyond, ensuring the best hearing protection is critical. AXIL’s superior technology not only protects athletes’ hearing, but also enhances focus and precision, essential components of shooting sports. This collaboration is more than just a sponsorship; it’s a strategic alliance that highlights our relentless commitment to elevating athletes and pursuing excellence in all aspects of our sport.”
This strategic partnership marks a pivotal moment in USA Shooting’s ongoing efforts toward improving athlete health and optimizing performance. By working with Axil, USA Shooting can ensure its competitors have the most sophisticated hearing protection solutions available, which is essential for athletes who are regularly exposed to potentially harmful levels of sound during training and competition. Axil’s premier products not only protect hearing, but also enhance the entire shooting experience, allowing athletes to focus on performance without risking their long-term hearing health.
The importance of this partnership goes beyond the direct benefits it provides to USA Shooting’s athletes. It underscores the mutual commitment to safety and innovation that both organizations share. Axil’s outstanding reputation and dedication to manufacturing products tailored to the unique demands of competitive shooters make the company the perfect partner for USA Shooting. Together, the two companies intend to redefine the standards of sports safety and raise awareness about the need for hearing protection in shooting sports. This venture exemplifies USA Shooting’s and Axil’s proactive attitude toward athlete welfare and their relentless pursuit to create the most favorable conditions for their members to win. As this partnership develops, it will significantly enrich the training environment for USA Shooting’s athletes and contribute greatly to their international success.
About AXIL
AXIL Brands, Inc. (NYSE American: AXIL) is an emerging global consumer products company. The company manufactures and sells premium hearing enhancement and protection products, including earplugs, earmuffs and earphones, under the AXIL® brand, and premium hair and skin care products under its Reviv3 Procare brand. Products are sold in the United States, Canada and the European Union. For more information, please visit the company’s website at www.axilbrands.com. To learn more about Reviv3®, please visit www.reviv3.com.
About USA Shooting
USA Shooting, a 501(c)(3) nonprofit organization, was chartered by the United States Olympic & Paralympic Committee as the national governing body for Olympic and Paralympic shooting in April 1995. The organization develops and implements programs to promote the development of the sport and serves as the sanctioning body for regional and national competitions. Headquartered at the U.S. Olympic & Paralympic Training Center in Colorado Springs, Colorado, USA Shooting has a full-time staff dedicated to the sport.
