Close Menu
Nabka News
  • Home
  • News
  • Business
  • China
  • India
  • Pakistan
  • Political
  • Tech
  • Trend
  • USA
  • Sports

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

PCB’s Aaqib vows improvements through academies – Sport

June 17, 2025

G7 leaders call for Iran-Israel de-escalation after Trump backs revised statement

June 17, 2025

Amazon extends Prime Day to four days, starting July 8

June 17, 2025
Facebook X (Twitter) Instagram
  • Home
  • About NabkaNews
  • Advertise with NabkaNews
  • DMCA Policy
  • Privacy Policy
  • Terms of Use
  • Contact us
Facebook X (Twitter) Instagram Pinterest Vimeo
Nabka News
  • Home
  • News
  • Business
  • China
  • India
  • Pakistan
  • Political
  • Tech
  • Trend
  • USA
  • Sports
Nabka News
Home » China’s “toy capital” powers global playgrounds-Xinhua
China

China’s “toy capital” powers global playgrounds-Xinhua

i2wtcBy i2wtcMay 26, 2025No Comments4 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Email WhatsApp Copy Link
Follow Us
Google News Flipboard Threads
Share
Facebook Twitter LinkedIn Pinterest Email Copy Link


A staff member builds up a newly-produced toy product at a sample room of a toy company in Yongjia County, east China’s Zhejiang Province, May 8, 2025. (Xinhua/Jiang Han)

HANGZHOU, May 25 (Xinhua) — Playground slides, park swings, mall play structures, kindergarten climbing sets — these childhood favorites all belong to a single category of toys: non-powered amusement facilities.

In this realm of childhood wonder, Qiaoxia, a small town in Yongjia County, east China’s Zhejiang Province, has cemented its position as a global epicenter of playground equipment manufacturing.

With over 1,300 toy manufacturing and supporting businesses packed into its 150-square-km area, the town produces 63 percent of China’s non-powered playground facilities.

In recent years, the town dubbed “China’s capital of teaching equipment and toys” has transformed itself through innovating its products and extending its industrial chain, with its various products exported to more than 100 countries and regions.

The industry traces its roots in the town to the 1970s, when local artisans, inspired by preschool teaching materials, began crafting educational toys from white clay and wood.

“Using the resources from the local kaolin mine, villagers first produced plasticine before crafting wooden knives and dumbbells as teaching toys,” said Xu Jianbin, head of the economic and information technology bureau of Yongjia County.

A breakthrough came around 1978, when local wood-carver Wu Yuanxi created plastic educational posters based on the country’s kindergarten textbooks, which became a national sensation.

At the same time, China was initiating its reform and opening-up, followed by two decades of rapid economic growth, a sharp increase in people’s living standards, and a drastic rise in demand for toys.

By the 1990s, educational plastic posters, wooden puzzles, playhouses, slides, and ball pits became hits that turbocharged Yongjia County’s toy industry, which went through a transformation from family workshops into professional enterprises.

Kaiqi Group, a leading toy producer established in 1995, was among the earliest enterprises in China to integrate the production and R&D of playground equipment.

“With a dedicated team of over 100 R&D personnel, the company introduces dozens of new products every year,” said Hu Zhang, deputy general manager of the group, adding that the company has set up a sales and R&D center in Shanghai and spends more than 20 million yuan (about 2.78 million U.S. dollars) on average annually on R&D.

Hu recalled that the company’s landmark transformation occurred around 2008, when the founders of the group, following an overseas visit, poured some 70 million yuan into equipment upgrades.

“Back then, our foreign peers produced much higher quality toys, prompting our mould upgrades,” Hu said.

The investment paid off. At an international fair in 2012, their products were warmly received by foreign clients.

In addition to enhancing product quality and diversifying offerings, local toy enterprises are innovating their business models.

Starting with trampolines, Liben Group Corporation has expanded into customized non-powered amusement equipment, as well as facilities in children’s theme parks and outdoor fitness equipment. Recently, the company has opened seven indoor amusement venues in cities like Shenyang and Changchun, handling everything from design to operations in-house.

“This new model drives growth while also allowing product optimization through direct customer feedback,” said Miao Xiangpeng, the company’s deputy general manager.

After nearly 50 years of development, Qiaoxia has established a coordinated industrial ecosystem, now home to six enterprises each with an annual revenue exceeding 100 million yuan.

A government work report released in March said China will accelerate efforts to boost the development of county economies.

Driven by the town’s toy manufacturing industry, Yongjia County secured a total industrial output of 4.74 billion yuan among its 60 enterprises above the designated size in the sector in 2024, an increase of 8 percent over the previous year.

An enterprise above the designated size means one with an annual main business turnover of at least 20 million yuan.

“By helping firms set up R&D hubs and jointly exhibit at global trade shows, we will secure new orders and boost our reputation as China’s capital of teaching equipment and toys,” said Chen Ming, deputy Party chief of Qiaoxia Town. ■

A set of non-powered amusement facilities is pictured at the exhibition hall of a toy company in Yongjia County, east China’s Zhejiang Province, May 8, 2025. (Xinhua/Jiang Han)



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email WhatsApp Copy Link
i2wtc
  • Website

Related Posts

China

New drone routes put into operation in central China’s Wuhan-Xinhua

June 17, 2025
China

China, Kazakhstan to boost ties for regional, global peace, development-Xinhua

June 16, 2025
China

Xi meets Kazakh President Kassym-Jomart Tokayev-Xinhua

June 16, 2025
China

China-Central Asia freight trains soaring amid closer economic ties-Xinhua

June 16, 2025
China

Xi arrives in Astana for China-Central Asia Summit-Xinhua

June 16, 2025
China

Closer China-Central Asia partnership brings greater certainty to global peace, development-Xinhua

June 16, 2025
Add A Comment
Leave A Reply Cancel Reply

Top Posts

PCB’s Aaqib vows improvements through academies – Sport

June 17, 2025

House Republicans unveil aid bill for Israel, Ukraine ahead of weekend House vote

April 17, 2024

Prime Minister Johnson presses forward with Ukraine aid bill despite pressure from hardliners

April 17, 2024

Justin Verlander makes season debut against Nationals

April 17, 2024
Don't Miss

Trump says China’s Xi ‘hard to make a deal with’ amid trade dispute | Donald Trump News

By i2wtcJune 4, 20250

Growing strains in US-China relations over implementation of agreement to roll back tariffs and trade…

Donald Trump’s 50% steel and aluminium tariffs take effect | Business and Economy News

June 4, 2025

The Take: Why is Trump cracking down on Chinese students? | Education News

June 4, 2025

Chinese couple charged with smuggling toxic fungus into US | Science and Technology News

June 4, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

About Us
About Us

Welcome to NabkaNews, your go-to source for the latest updates and insights on technology, business, and news from around the world, with a focus on the USA, Pakistan, and India.

At NabkaNews, we understand the importance of staying informed in today’s fast-paced world. Our mission is to provide you with accurate, relevant, and engaging content that keeps you up-to-date with the latest developments in technology, business trends, and news events.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks

PCB’s Aaqib vows improvements through academies – Sport

June 17, 2025

G7 leaders call for Iran-Israel de-escalation after Trump backs revised statement

June 17, 2025

Amazon extends Prime Day to four days, starting July 8

June 17, 2025
Most Popular

China dispatches health team to quake-hit Myanmar-Xinhua

April 19, 2025

China launches space computing satellite constellation-Xinhua

May 14, 2025

Palace Museum centennial marked at UN with stamp launch, exhibition-Xinhua

May 20, 2025
© 2025 nabkanews. Designed by nabkanews.
  • Home
  • About NabkaNews
  • Advertise with NabkaNews
  • DMCA Policy
  • Privacy Policy
  • Terms of Use
  • Contact us

Type above and press Enter to search. Press Esc to cancel.