Digital wallet provider Curve has appointed Nancy Yaffa as U.S. CEO and Reeta K. Holmes as a new board member.
The appointments come as Curve, which operates in 31 markets across the UK and the European Economic Area (EEA), seeks to strengthen its presence in the US, the company announced in a press release on Friday (June 7).
“Nancy will be key in achieving our ambitious goals and driving our growth in the U.S.,” Curve founder and CEO Shachar Bialik said in the release. “In addition, we are pleased that Reeta K. Holmes will join our board of directors. Her extensive investment experience and commitment to innovation will play a key role in navigating the dynamic U.S. market and driving Curve’s success.”
Yaffa joined Curve in 2021 as vice president of business development and most recently served as senior vice president of corporate development, according to his LinkedIn profile. Prior to that, he held senior roles at Bank of America and American Express.
In a press release, Curve highlighted Yaffa’s expertise in business development, payments innovation and global financial operations.
“We want to share the benefits of Curve with U.S. consumers and small businesses, who are far more decentralized than their European customers, and offer them the immense value they can get from an advanced digital wallet experience,” Yaffa said in the release.
According to the announcement, Holmes will join Curve as a director after serving as a member of the firm’s investment committee and contributing to capital investment decisions for over a decade. Holmes is a co-founder of Silver Fern Group, a global mid-market investment management firm, and brings over 25 years of senior investment experience to the Curve team.
“In joining Curve’s board of directors, I am eager to work with my colleagues to further advance Curve’s mission and contribute to the company’s innovation and growth path in the U.S. market while delivering value to customers and stakeholders,” Holmes said in the release.
These appointments come about nine months after Curve raised more than $163 million in a Series C round, which the company said it would use to improve customer experience and expand its Flex service.
The UK fintech super app connects all of a user’s debit and credit cards into one card and app.
