CHENGDU, China, Oct. 29, 2024 /PRNewswire/ — During the International Giant Panda Day on October 27, Dujiangyan City in Sichuan Province announced its participation in the Panda Homeland Cultural Creativity Contest. Organized by the Chengdu government, this event aims to help Chengdu emerge as a major global center for panda-themed cultural and creative initiatives.
As an important part of the Dujiangyan Panda Creation Project, Dujiangyan City, in cooperation with the National Giant Panda Conservation and Research Center, will select giant pandas to serve as ambassadors. The panda will be inspired by Dujiangyan’s unique intellectual property system, which combines its history, culture and environment, and will strengthen the city’s branding activities.
The city will engage participants from various categories such as sculpture, painting, video, and design to showcase the diverse cultural values of the giant panda IP and promote its use in public spaces, tourism, and digital applications.
Local cultural and tourism groups will lead the giant panda cultural innovation platform, promoting cooperation and mutual benefits among participants. The identity of the panda representing Dujiangyan City will be revealed soon.
Mr. Li Yue, Director of Public Relations of Dujiangyan City, said that by promoting Dujiangyan City as a major player, Dujiangyan City will boost the giant panda intellectual property culture, strengthen the panda culture industry, and help Chengdu become a world leader. He said that he would help the city become a center of giant panda culture.
Next, at the Giant Panda Cultural and Creative IP Creation Salon, leaders and artists from the domestic cultural and creative industry discussed the creation and realization of Giant Panda’s cultural and creative IP.
Zhou Xiaodong, general manager of Chengdu Dujiangyan Investment and Development Group, cited the cooperation opportunity of the Dujiangyan giant panda project. The group plans to build restaurants, hotels, cultural facilities and other giant panda-themed facilities in the city.
In recent years, Dujiangyan has been promoting tourism development with the theme of giant pandas, holding various events and creating related brands. It was cited as the perfect location for the Giant Panda National Park pilot and was also chosen as a model city to promote giant panda-friendly products.
Fu Yuxiang, an internationally renowned sculptor and co-chairman of the Panda Homeland Culture Creativity Contest, invited creators from around the world to showcase their advanced and innovative works that bring giant pandas to the world stage. .
To date, more than 100 artists, creative professionals, and companies from countries and regions such as Japan, the United States, Uruguay, and Norway have participated in the contest.
Source: Dujiangyan City Government
