Unless you’ve been living in isolation for the past few weeks, you may have seen the latest beauty phenomenon hitting our feeds: eyebrow blindness.
Millions of people around the world are sharing their experiences with the latest trends, but what’s really going on? actually Is that…?
So, without further ado, let’s get started.

Their stories of “eyebrow blindness” have become a hot topic on the Internet. (JGI / Getty Images)
What is ‘eyebrow blindness’?
Well, that’s exactly right, which means we don’t realize how badly our eyebrows were in years past.
Whether you were a victim of razor-thin arched brows in the early 2000s, Cara Delevingne-esque brows circa 2016, were a die-hard fan of Anastasia Beverly Hills’ block brows, got hooked on bleached brows during lockdown, or more recently are a lamination enthusiast, it’s clear that brow trends come and go as quickly as fashion.
This means that people trim and shape their eyebrows to match what’s in fashion, rather than what actually suits their face.
Cassandra Bankson, a medical aesthetician and YouTube skincare personality, told USA Today that brow blindness is essentially “trend ignorance,” but “it’s not necessarily good for your long-term health or beauty.”
She added: “Instead of defining their own beauty and embracing diversity, they want to conform to a stereotypical image of beauty.”

There are currently over 140.8 million posts about eyebrow blindness on TikTok. (Ridofranz / Getty Images)
Do you suffer from ‘eyebrow blindness’?
Considering there are over 140.8 million posts about brow blindness on TikTok alone, it’s clear that many of us have fallen victim to this beauty phenomenon.
But if you’re not sure right now whether the way you shape your brows will lead to embarrassment down the line, Cassandra suggests asking yourself a simple question:
“Ask yourself: Are you just doing what’s popular on social media?” she suggested.
“Am I choosing beauty products that actually make me feel good, or am I just copying what the Kardashians do to their brows and laminating them the same way?”

Thin eyebrows seem to be back in style, and I’m all for it. (Instagram/@bellahadid)
What about other beauty trends?
Since then, various other trends have spawned following the popularity of the eyebrow blind trend.
From ‘blush blindness’ and ‘highlighter blindness’ to ‘fringe blindness’ and ‘filler blindness’, it seems many people are falling victim to the constant cycle of changing trends in makeup, hair and clothing.
Trends are fun to play with, but it’s important to remember that the nature of trends is that they change.
Beauty standards are inevitably unattainable, so the next time you’re influenced to splash out on the latest “it girl” skincare products, invest a ton of money in the latest celebrity craze, or throw out your entire wardrobe to make room for a new outfit, remember that all looks are transitory.
Shoulder pads were popular in the 1980s and the next big thing will be in the 2030s, so instead of constantly trying to keep up with every trend on the “For You” page, do what you love and what makes you happy.