Since first appearing on an NFL field in 2002, the Houston Texans have looked much the same.
It’s not just because quarterback CJ Stroud and a loaded roster could take them to new heights.
On Tuesday, the league’s youngest team launched a bold rebranding that takes advantage of a new rule that allows clubs to use up to three different helmets. The Texans will do this too. We also added alternate uniforms aimed at adding more color to the palette and celebrating Houston’s culture. The results were announced after gathering input from more than 10,000 surveys and 30 focus groups in what the team claims is the “most fan-inclusive and transparent uniform redesign in NFL history.” .
It appears the Texans have fulfilled this vow.
“We are very proud to unveil (our) new kit,” club chairman and CEO Cal McNair said in a statement. “The kit is inspired by and created for the fans. It’s even more special because it was made in 1999.”
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“Our fans asked us to be more H-Town, and we responded. They’ve been with us every step of the way, and the four uniforms really stand out. There was something for everyone.”
The home and away jerseys remain largely unchanged, with some notable tweaks such as the jersey font and shoulder stripes resembling the bull’s horns of the “Liberty White” Lodi.
However, the Texans have incorporated change and creativity into their alternate uniforms and Color Rush uniforms. According to the team, they will once again use the “Battle Red” helmet occasionally, but with “candy-painted red flakes, a red metallic chrome facemask, a new helmet logo application inspired by bullhorns, and a Texans bullhead on the back. It is characterized by its logo. The Color Rush option is an ode to the city, with a new stylized “H-Town Blue” note and a fresh rendition of the Texas state flag (much like the team’s original insignia) next to a star. The H logo will be displayed. And yes, that “H-Town Blue” is indeed the same as the “Columbia Blue” of the franchise’s Houston Oilers ancestors, even though its atavistic rights are the property of district rivals, the Tennessee Titans. ” seems like a nod to… very unfortunate for many Houstonians.
The Texans also became the first NFL team to “introduce a new logo on alternate helmets and a two-logo system on all helmets.” Before Tuesday, Houston was the only team in the league to never change its primary logo or use an alternate logo.
The defending AFC South champions will likely be in good shape in 2024 as well. Will they be good enough to advance to their first AFC Championship Game? Or will they be even better?
Looks like H-Town will be watching with more pride.
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Follow USA TODAY Sports’ Nate Davis on X (formerly Twitter) @NateDavis.
