Best Buy’s Geek Squad will celebrate a monumental milestone on June 16, 2024. We are celebrating 30 years of incredible dedication and hard work from our agents who work every day to serve customers across the country with experience and expertise that no one can match.
What began as a small computer repair service in Minneapolis in 1994 has grown into a household name known nationwide for our unmatched knowledge and unwavering dedication to helping our customers with their technology.
“We’re incredibly proud of the great work and tireless efforts of our Geek Squad agents over the past three decades,” said David Nygaard, president of Home and Enterprise Services at Best Buy. “Our agents are central to Best Buy’s belief and ability to help customers unlock a world of endless possibilities with technology. We’re excited to celebrate this landmark anniversary and look forward to an even brighter future.”
Not only do we help customers with everything from computer repairs and home theater installations to complex tech troubleshooting, we’re also working to expand Geek Squad’s capabilities to help grow the company and propel it forward into the future.
Geek Squad: The First 30 Years
Before we look ahead, let’s celebrate 30 years of Geek Squad success by looking back at some key moments.
1994
- Founder Robert Stevens started Geek Squad with $200, a mountain bike, and a cell phone.
- As the company grew, they acquired their first vehicle, a 1958 Simca Aronde 1300 Elysée (fun fact: the original car is still on display at their Lichfield headquarters today).
1995
- The first official Geek Squad agent has been hired.
- A second vehicle, a black 1973 AM General SWAT truck, was acquired.
1996
- Agent badges are introduced. Robert’s badge number is 66.
1997
- Official agent uniforms will be introduced.
1998
- The VW Beetle joins the Geek Squad’s official fleet of vehicles and becomes known as the Geekmobile.
2001
- Geek Squad has opened in Best Buy No. 4 in Minnetonka, Minnesota, making it the first Best Buy location with Geek Squad in it.
2002
- Best Buy has officially acquired Geek Squad.
2004
- Geek Squad is celebrating its 10th anniversary with a rollout to Best Buy stores across the U.S. and Canada (fun fact: this rollout caused a national shortage of black VW Beetles).
2006
- A huge repair center, Geek Squad City, opened in Louisville, Kentucky. The center is still open today, employing hundreds of agents to deal with a wide range of complex technical issues.
2007
- Geek Squad begins offering home theater installation and mobile audio services to its customers.
- Geek Squad Academy, a camp that gives kids hands-on experience with technology, is coming to Chicago for the first time.
2009
- Geek Squad has begun offering remote computer support, helping customers across the country repair their devices from home.
2016
- Geek Squad has unveiled a new brand, including a new logo and services that go far beyond computer repairs.
- Geek Squad is replacing their VW Beetle with a Toyota Prius C Hybrid.
2017
- Geek Squad will begin supporting Best Buy’s wellness initiatives, which include general health and activity monitoring.
2022
- Geek Squad Academy is celebrating its 15th anniversary, and to date, nearly 300 camps have been held across the country, reaching more than 50,000 youth.
2023
- Geek Squad and Best Buy Health have successfully partnered with Geisinger Health System to provide care in customers’ homes, leading to expanded partnerships across the healthcare industry.
Celebrating Geek Squad’s 30th AnniversaryNumber Today, we know that tomorrow brings a world of endless possibilities.
Geek Squad Present and Future
In addition to the important role that agents play in serving customers in-store and through Geek Squad City, there are several other ways they leverage the power of Geek Squad to deliver a world-class experience.
Best Buy Health Geek Squad
Best Buy Health’s goal is to make care available to everyone in their own home, and Geek Squad has played a pivotal role in making this happen. In 2023, we announced a partnership with Geisinger, a top Pennsylvania-based healthcare system, which will leverage specially trained agents to provide higher-quality in-home care. The initiative focuses on supporting patients with chronic conditions such as congestive heart failure, chronic pulmonary disease, and hypertension. So far, we have seen great success in our partnership with Geisinger. Geek Squad is expanding our offerings in the healthcare space by forging new relationships with additional healthcare systems, enabling more people to receive care in their own homes.
Best Buy Business
Technology is business critical, and Geek Squad knows it better than anyone. We use this knowledge, unmatched expertise, and nationwide reach to provide customized technology and A/V solutions for businesses, tailoring each setup to your specific needs. Our agents also pre-configure and test all devices to ensure they’re working properly, and provide 24/7 technical support after the project is complete. The program has been a huge success and continues to expand. Past projects have ranged from installing hundreds of TVs in professional baseball stadiums to partnering with city leaders to install thousands of air conditioners for free for low-income seniors.
Geek Squad Services
As our capabilities expand, we are able to provide more Geek Squad support to other businesses, especially when it comes to device lifecycle management. With Geek Squad as a Service, we are exploring how we can provide businesses with all of their employees’ technology devices, from mobile phones to laptops, and provide end-to-end support to set them up and configure them based on the employee’s needs.
Cheers to Geek Squad and especially to our agents and clients who have helped us achieve 30 years of incredible success!
Learn more about Geek Squad’s services here.
