The 2018 deal also includes the following: If Tech football wins a national title, an ACC title, or makes back-to-back appearances in the ACC title game, the men’s basketball program wins a national championship, an ACC championship, or either title. There was language that required an increase in maintenance costs if Reaching the league title game two years in a row, or a soccer team winning nine or more games in consecutive seasons. He was the only one of those accomplishments for the Yellow Jackets. 2021 Men’s Hoop Conference Title.
While re-partnering with Adidas on technology might be seen as a calculated move in the short term, it’s due in part to the volatile and rapidly changing landscape of college athletics, as well as the on-court and Combined with expectations that the jacket’s performance on the field will improve, this will make the brand even more desirable in the coming years.
Tech football suffered four straight losing seasons until Brent Key led the Jackets back to a bowl game in December. Tech Hoops made the NCAA Tournament in 2021 but hasn’t been back since, making their only March Madness appearance since 2010. With a highly touted recruiting class coming in, coach Damon Stoudemire’s expectations for the program are to return to the national postseason in 2021. 2025.
Tech baseball will rejoin NCAA regionals this spring, and the women’s basketball program, just two years removed from its last tournament berth, will also welcome an elite freshman class this fall ahead of the 2024-25 season. It turns out.
If the Jackets start getting back on track in terms of notable performance and national recognition, Tech’s team will become even more appealing to apparel hopefuls. The seemingly endless changes occurring in the NCAA’s competition model and ongoing conference affiliations and realignments are also factors, along with a new era of name, image, and likeness that allows apparel companies to fund individual athletes. There is a possibility that it will happen.
Tech is one of five schools in the ACC (football-only Boston College, Louisville, Miami, and North Carolina State) to sign with Adidas, and one of 14 schools in the four major conferences to sign with Adidas. This is one of them.
Auburn announced last month that it had signed a 10-year deal with Nike, switching from Under Armor. In February, Kansas State University announced it would renew its current contract with Nike through 2027. Notre Dame signed a 10-year deal with Under Armor in August that will provide the school $10 million annually. Cincinnati and Nike also agreed to a four-year contract from 2025 to 2029 in December.
In April, it was reported that Indiana was in talks to extend its current contract with Adidas for 10 years.
