With only 17% of Pakistanis aware of vaping, urban areas lead in knowledge, while rural regions lag behind
A recent Gallup Pakistan survey reveals that while awareness of vaping and chewing tobacco products is growing, it remains relatively low among the general population, with urban areas exhibiting more knowledge compared to rural regions.
According to the report, there are 1.2 million vape users across the country, though only 17% of Pakistanis have heard of electronic cigarettes or vaping, with awareness significantly higher in urban areas (26%) than in rural regions (12%). Out of those that said yes, 26% were classified as wealthy, 24% as middle class and 10% as poor.
The survey says that 60% of respondents report having no personal connection to vaping, either through use or by knowing someone who uses e-cigarettes.
It also shows a gender divide, with men (10%) more likely to self-report using vaping products than women (7%). Age also plays a significant role, with the younger demographic (under 30 years old) showing more awareness compared to older age groups.
When it comes to health perceptions, around 71% believe that vaping could harm others like cigarettes could, urban areas (87%) and men (71%) showing greater concern. 43% of respondents believe vaping is more harmful than regular cigarettes, while 28% thought traditional cigarettes are worse. 14% see both as equally harmful.
As for youth interest in vaping, the survey points to fashion and peer pressure as the main reasons for its popularity, with 41% citing “fashion/style” and 25% attributing it to “peer pressure”.
On the topic of chewing tobacco, awareness is also limited, with only 20% of Pakistanis reporting familiarity with products like zarda and snus. Among the youth, flavoured tobacco products are believed to attract more attention, especially in urban areas (66%).
