Hellmann’s Chipotle Mayonnaise Dressing is a deliciously creamy condiment with a smoky flavor and mild spiciness. We guarantee that your summer meals will be as appetizing and beautiful as mayonnaise.
ENGLEWOOD CLIFFS, N.J. — These days, food is (almost) as much for sharing on social media as it is for eating, and Hellman’s believes that picturesque meals are just as beautiful as they are aesthetically pleasing. We know that it has to be about quality food and taste, going beyond simple taste. So the brand is launching the most beautiful dressing ever, the new Chipotle Her Mayonnaise Dressing. Made with real chipotle peppers, the vibrant flavor of Hellmann’s Chipotle Mayo, and our overall love for food photography moments, made them the perfect inspiration for summer’s newest Nail Hers trend. Mayomamani.
Glazed donuts and blueberry milk nails are in season, but this summer calls for a manicure with a touch of spice. Hellmann’s teamed up with licensed nail artist and content creator Sigourney Nunez to envision this summer’s hottest manicures. Mayonnaise white nails with fiery orange edges and Hermann’s Coquette accent her nails decorated with blue ribbons in her style. Hellman’s Chipotle How about a photogenic manicure that looks as good as a meal topped with mayonnaise? Ah, mayonnaise.
To bring Mayo Mani to life, Hellmann’s is offering a free pop-up event for members of the public 21 and older with a valid ID to enjoy delicious food featuring the new Hellmann’s Chipotle Mayo and Mayo Mani. It is being held. This event will be held on Friday, May 17th from 4:00 PM to 7:00 PM ET at La Contenta Oeste (78 W 11th St) in New York City, while supplies last. This experience also includes:
- Free food and drinks: Attendees will sample an exclusive menu curated by La Contenta chef Luis Arce Mota, including tacos de pescado, esquites, elote asado, and ensalada de camarones topped with Hellman’s Chipotle Mayo I can. Admission includes one drink ticket for signature cocktails, mocktails, beer, and Mexican soft drinks.
- Mayo nail polish: Select guests will receive complimentary mayonnaise by Sigourney and her team of manicurists. Starting May 14th, guests can make reservations in advance on a first-come, first-served basis here. Space is limited.
- photo shoot: Guests can also take photos of their fresh mani designs using the photo booth and ‘mani cam’ moments at the restaurant.
“As more and more people are sharing food photos, showing off complementary clothing color palettes and nail designs on social media, we’re excited to share our new Hellmann’s Chipotle Mayonnaise and our first-of-its-kind nail designs. We wanted to offer the perfect aesthetic combination of art design,” said Chris Sims, Senior Marketing Director, Dressing, Unilever North America. “Hellman’s Chipotle Mayo ups the spiciness with a spicy flavor that tastes as good as it looks. Thanks to Sigourney Nunez’s new nail art design, fans can show off the art and science of flavorful expression .”
“We’re excited to partner with Hellman’s and capitalize on the food-inspired nail trend with Mayo Mani,” said Sigourney Nunez. “The bright color and flavor of Hellman’s Chipotle Mayonnaise reminded me of one of my mom’s best dishes, Mexican tinga chicken tostadas. It’s a very versatile dish, so I wanted my nails to be versatile too. Mayo Mani features a creamy white mayonnaise base with a bright orange rim and is perfect for a variety of lengths, shapes, and sizes.
Can’t join us in New York City? Mayomanis must go on! To recreate this Hellmann-inspired manicure at home, visit Hellmann’s Instagram channel for step-by-step tutorials. To show off your DIY Mayo Mani, tag @hellmannsmayonnaise and use #MayoMani.
Hellmann’s Chipotle Mayo is the perfect way to spice up your summer meals, featuring a delicious blend of smoky chipotle peppers, garlic, and hints of lime for appealing complexity with just the right amount of heat.
Hellmann’s Chipotle Mayonnaise Dressing is one of three new flavors now available at retailers nationwide for a suggested retail price of $4.49.
- Hellmann’s Chili Lime Mayonnaise Dressing, made with Tagine Classico Seasoning, provides a burst of heat balanced by a zesty lime kick.
- Hellmann’s Italian Herb & Garlic Mayonnaise Dressing is made with a combination of basil and oregano, delivering aromatic herbal notes with a hint of garlic.
Visit Hellmanns.com for recipe inspiration.
About Hellmann’s
Hellmann’s is committed to helping people enjoy great taste as a simple pleasure without worry or waste. For more than a century, the brand has helped people transform the simplest ingredients into delicious meals. Hellmann’s believes in the power of taste. Because when food tastes better, less is wasted. This belief is what makes Hellmann’s the driving force behind positive behavioral change regarding household food waste. Hellmann’s partnered with experts to conduct the longest and largest consumer behavior study on household food waste, working with 2,000 households across the U.S. and Canada to help consumers make more use of the food they have at home. We’ve gathered insights to help you leverage and reduce waste. Hellmann’s continues to reduce food waste at home with its ‘Don’t Waste Taste’ campaign, encouraging people to turn leftovers into easy and delicious meals. Last year alone, Hellmann’s was able to inspire more than 200 million people in the United States, Canada, and the United Kingdom.
About Unilever North America
Unilever is one of the world’s leading suppliers of beauty and health, personal care, home care, nutrition and ice cream products, sold in more than 190 countries and used by 3.4 billion people every day. The number of employees of the company was 127,000 people, and the turnover in 2023 was 59.6 billion euros.
Our major brands in North America include Dove, Hellmann’s, Vaseline, Degree, Ax, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid IV, Paula’s Choice and Dermalogica.
