Entrepreneurs should focus on representing their brand, increasing awareness, and rewarding customers.
Washington, May 21, 2024 /PRNewswire/ — For entrepreneurs, creating a comprehensive marketing plan can seem like a difficult and overwhelming task. However, a solid marketing plan is essential to reach your target audience, increase brand awareness, and ultimately drive sales and revenue. As a mentor to America’s small business owners, SCORE understands the importance of a well-crafted marketing plan and is committed to helping business owners create marketing plans that put their businesses on the path to success. doing.
David and Susan Sperstad worked with SCORE mentors when they opened their business, Touright Bicycle Shop, in Little Falls, Minnesota.
Rather than trying to conquer your corner of the business world by marketing everywhere all the time, it’s important to plan your marketing thoughtfully. Your plan doesn’t have to be overly ambitious. But instead of feeling exhausted or overwhelmed, you need to set yourself up for success.
Representing your brand
You may already have a logo and branding materials, but it’s time to take that branding to the next level. Imagine using your logo in different forms of advertising and marketing: local billboards, newspaper ads, bus stops, etc. Where do you want to see your logo? Where do you want to hear people talking about your brand?
Consider asking a mentor for help with this process. Luke JeanFounder of Agora Coworking Grayslake, Illinoisrely on SCORE mentors alan blitz and Paul Rosenstrock Please help him start his business. “They were always available to answer my questions and provide guidance, even outside of scheduled meetings,” Jiang explained. “Their input helped me develop a comprehensive business plan and marketing strategy for the long-term success of my coworking space.”
raise awareness
Once you’ve thought about your brand’s aesthetic, it’s time to think about how to reach your target customers. Define who your potential customers are and where they are already consuming information. Make sure you understand their lifestyle and set your marketing efforts accordingly.
Not sure where your customers learned about products or services like yours? Ask them. Hearing their preferences can help you decide where to invest your marketing dollars to increase awareness of your business.
reward loyal customers
SCORE Mentor Recommends “Communicate Frequently and Effectively with Customers” Rex Winter. “Repeat customers are a vital asset for small businesses. Strive to build loyalty through effective communication and programs that reward repeat business.”
Discounts after a certain number of visits may be the perfect incentive to keep customers coming back, but make sure you incorporate sales, promotions, and rewards programs into your overall marketing plan. If you plan to offer flash sales, discount programs, seasonal events or specials, consider your resources and cash flow in advance to avoid becoming overwhelmed.
If you’re looking for personalized support in creating your marketing plan, contact SCORE for free business mentoring.To bicycle shop owners David and Susan Sperstad in Little Falls, Minnesota. He explains why he sought out a mentor’s expertise: “I knew experience was the best teacher, so I knew SCORE would be the right mentor for me because he had experience running a successful small business,” David says.
Interested in learning more about marketing strategies and best practices? SCORE will be hosting a webinar, “How to Create a Marketing Plan for Your Small Business.” May 30th in 1:00 PM ET. Registration is free and can be done here.
About the score:
Since 1964, SCORE has helped more than 17 million entrepreneurs successfully launch, grow, or close their businesses. SCORE’s 10,000 volunteers provide free expert guidance, resources and education in all 50 states. Visit SCORE at www.score.org.
Funded [in part] Through a cooperative agreement with the U.S. Small Business Administration.
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