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‘Jane Birkin’ your bag is the latest way to show off how ‘fit’ you are
Following on from the “clean girl” aesthetic and “quiet luxury” trends, the bag charm trend is taking bags across our feeds by storm, designer or not.
Derived from the resurgence of maximalism and Y2K aesthetics, bag charms are also referred to on TikTok as “Jane Birkin bags,” paying homage to singer, actress, and style icon Jane Birkin and her uniquely playful and chic way of styling her Hermès Birkin.
This incredibly playful and unique trend is the latest in the reign of the “girly” and “girly” trends, succeeding and complementing coquette core (bows and lace on everything) and chunky, layered, maximalist jewelry.
@dreamr111 Unique bag >>> 🌟🌷🗝️🎧🍒🧿 #birkinbag #miumiu #designerbag #bagcharm #keychain #janebirkin #brand #designer #fashion #accessories #personality #personalised #purse #fashioninspo #inspo ♬ Imgonnagetyouback – Sam
While celebrities and street style influencers have been seen sporting this trend on designer bags, the trend is quickly being adopted by all types of bags, luxury or not.
We’re also seeing a growing interest in all things DIY and PersonalizationThis is the essence and key to the bag charm trend. Elle reports:[It’s] It’s all a culmination of you as the owner and curator. What do your bags, and their many charms, say about you?
@imichichi js Me and my Monchhichi take on the world ^-^ #Sanrio #Monchhichi #JaneBirkin #Deco #Bag #Keychain #DecoratedSports #BagDecoration #JaneBirkinBag #Accessories ♬ Rapp Snitch Knishes (Live Instrumental) – OMA
We asked the Preen team to share more about the bag and how you can jazz it up with their unique collection of charms.
