For those looking to hop on the blush train, the “boyfriend blush” trend is the perfect starting point. The effect is completely customizable, so you can start small and work your way up to a bolder look if you end up liking it. Furthermore, “Boyfriend Cheek” is a blush that looks good on everyone, so it’s perfect for people who aren’t sure how to apply blush to suit their face shape.
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To achieve the “boyfriend blush” look, apply blush in the shape of a triangle under your cheekbones, down to your jawline, and focus on the sides of your face. The size of the triangle and its exact placement depends on the shape of your face.
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People with round faces can place both large and small triangles to emphasize the fullness of their face (and vice versa when contouring with blush). People with oblong faces can achieve the best “boyfriend-girlfriend cheek” look by adding volume to a slender face by brushing medium-sized triangles on the outside of the cheekbones. People with a heart-shaped face can extend the triangle of blush across their cheeks to make the most of their face shape, while those with a diamond-shaped face can look great with the blush extended upwards. Finally, oval and rectangular face shapes fit standard lower cheekbone placement.
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