New iStock research offers guidance on effectively using AI-generated imagery
-
Transparency is key: Nearly 90% of people want to know if an image was created with AI.
-
Social media trust crisis: 82% of people don’t trust social media, highlighting the difficulty for small businesses to connect with it.
-
Authenticity is key: 98% agree that “authentic” images and videos are important to build trust.
NEW YORK, June 05, 2024 (GLOBE NEWSWIRE) — iStock, the leading e-commerce platform providing images, videos and illustrations to small and medium-sized businesses (SMBs) and large enterprises (SMEs), today announced new data-driven tips to help businesses of all sizes leverage generative AI to market to their customers.
iStock’s VisualGPS insights platform has released a new study capturing the sentiment of over 30,000 consumers. We surveyed adults across 25 countries about the impact that using AI-generated visual technology in marketing has on small businesses, and a key finding is that people expect transparency. Nearly 90% of people said they would like to know if an image was created using AI.
The survey also revealed a trust gap on social media. 82% of people express distrust for social media contentFor small businesses, this distrust creates a challenge: how to truly connect with customers in an environment where skepticism pervades.
“As companies across all industries grapple with integrating generative AI into their creative workflows, it’s important that they understand both the risks and rewards here.” “We are thrilled to partner with NVIDIA to bring our innovative technology to market,” said Dr. Rebecca Swift, Global Head of Creative Content at iStock. “Our VisualGPS insights provide small businesses with a clear understanding of consumer expectations around AI-generated visual content, allowing them to confidently incorporate these tools into their marketing strategies to drive meaningful customer engagement.”
Visual content experts at iStock have identified some key questions business owners should consider when incorporating AI-generated imagery into their marketing.
-
Would AI-generated imagery be a suitable asset for this project? Consider the type of imagery (AI-generated, user-generated content, stock) including the format (image or video) that best suits your audience, message and goals. 98% of consumers agree that ‘authentic’ images and videos are crucial in building trust.This suggests that if building trust is your primary goal, user-generated or stock content may be more effective at capturing your audience’s attention.
-
Will AI-generated imagery help my business stand out? Applying human creativity to AI imagery and visual concept acceleration creates endless possibilities, helping you realize the look you want faster. However, high-quality images and videos made by professional creators can potentially meet your content needs and save you time and money. AI technology can also modify existing stock images by adding, replacing, or removing elements to further customize the image for your project.
-
When do you need to label AI-generated images? Transparency is important, especially when authenticity is a key part of your online strategy. Connect with your audience using images and videos that show real people in real places. Clearly label any AI-generated content so viewers don’t feel misled.
-
Are AI-generated images legally safe for use as marketing materials? Make sure the AI image generation tool you use doesn’t create images containing legally protected elements that could pose a risk to your business. Choose a commercially safe AI image generator that offers legal indemnification, such as Generative AI by iStock, to ensure your marketing materials are safe and cleared for commercial use.
To find related images and videos or a commercially safe and legally compensated AI image generator, please visit https://www.istockphoto.com/.
Media Contact:
Ilse Nogues
ilse.noguez@gettyimages.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/3d2c67bb-6881-4b35-b103-d9668222ee0e
https://www.globenewswire.com/NewsRoom/AttachmentNg/fff47d61-dc18-4fc7-bec5-d3200acf1acc
