J.Crew The company announced a partnership with USA Swimming for a limited-edition summer collection and campaign.
The USA Swimming x J.Crew collection features apparel and accessories across women’s, men’s and children’s categories, including classic crewneck tees and sweatshirts, swimwear, windbreakers, bucket hats, baseball caps and limited-edition cashmere styles. The collection draws inspiration from vintage swimming graphics and styling, with a focus on ’90s beach apparel.
“This summer marks an incredible global legacy moment for our brand, and as we look to the future, J.Crew is committed to pursuing culturally significant alignments and building on our rich history of collaborations,” said Libby Waddle, CEO, J.Crew Group. “We’re thrilled to partner with USA Swimming on this lifestyle and swim campaign and celebrate these incredible athletes as they make their way to Paris and beyond.”
The campaign spotlights some of USA Swimming’s incredible athletes, telling their stories and personal journeys both in and out of the pool, including Olympic medalists and world champions Jay Litherland, Olivia Smoliga, Dare Rose, Ryan White, Drew Kibler, Natalie Hines, Leah Smith, Claire Curzan and Kate Douglas.
“J.Crew uniquely captures the classic American spirit, and USA Swimming is honored to partner with such an iconic brand,” said Chris Brierton, president of USA Swimming. “We’re grateful to J.Crew for partnering with us and supporting our athletes with grace and style as we continue on our Road to Paris.”
The collection will be available on Jcrew.com, in stores and at select J.Crew Factory stores.
