Lawrence, Kansas – Kansas Athletics and Learfield’s Sidearm Sports on Monday launched the new KUathletics.com, which will serve as the digital home for the Kansas Jayhawks.
The new website features improved functionality, the highest levels of security, faster load times and a focus on accessibility, as well as a new modern, user-friendly design to ensure inclusivity for all fans.
Among the new features on KUathletics.com is a focus on broader engagement opportunities, including video, ticketing and game-day experiences. The KUathletics.com homepage features an interactive content stream with the latest news, photo galleries, videos and more, all in one place.
SIDEARM has an extensive partnership with Paciolan, Learfield’s digital ticketing and marketing platform, which will enable the site to provide a more interactive ticket purchasing experience, simplifying the process for fans to purchase, manage and secure tickets to their favorite Jayhawk teams.
Fans can also shop the latest Kansas Jayhawks gear through new integration with KUstore.com, get the latest Jayhawks scores and schedules with a new events ticker and more.
As part of the partnership, Kansas and SIDEARM Sports’ digital content teams will launch new immersive experiences to continually engage with Jayhawk fans, and users can expect ongoing updates following the launch, including future innovations such as a university development microsite, name, image and likeness promotion and other Jayhawk-led initiatives.
About SIDEARM Sports
SIDEARM Sports, a Learfield portfolio company since June 2014, is the leading digital provider for college sports in the U.S. Learfield, the media and technology company behind college sports, also represents the state of Kansas through Jayhawk Sports Properties (multimedia rights), CLC (licensing) and Paciolan (ticket sales).
Based in Syracuse, NY, SIDEARM is trusted by some of the biggest brands in the industry, including most NCAA programs and Power Five athletic departments. As a leader in digital fan engagement, SIDEARM Sports provides its partners with best-in-class software and technology powering websites, mobile applications, OTT media services, live stats, video streaming and more. Clients continue to trust SIDEARM for its support, reliability, customization and easy-to-use interface, which allows schools to customize their content and digital presence directly to their fans.
For more information about SIDEARM, visit www.sidearmsports.com.
