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Diving overview:
- Lactalis USA is investing $55 million in a facility in Tulare, California that will significantly increase the amount of President’s feta cheese produced in the United States. The company plans to build a manufacturing line with sq.ft. president Feta cheese was first introduced to the United States in 1996.
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The project is expected to create 20 full-time jobs in Tulare as feta cheese grows in popularity among U.S. consumers. The investment will create Lactalis’ largest feta cheese production line in the United States. The company also makes feta cheese at a facility in Belmont, Wisconsin.
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Lactalis North America, a division of the French dairy company, has long sold popular shelf-stable milk brands Parmalat and President Cheese in the U.S., but has recently expanded to include Stonyfield, Sigi’s and It has acquired cheese brands from the United States and is rapidly expanding its presence. The recent announcement to acquire the U.S. and Canadian operations of Kraft Heinz and several yogurt brands, including Yoplait, from General Mills.
Dive Insight:
As Lactalis grows its U.S. portfolio through acquisitions, it hasn’t lost sight of its core brands, including: president. “This expansion will help meet the growing demand for President Feta cheese in the U.S. as retail customers and consumers continue to choose President Feta for home cooking and creating new opportunities to enjoy feta cheese. “This is good news for us,” said Esteve Torrence. CEO of Lactalis USA.
Cheeses like feta have benefited greatly from the coronavirus pandemic, which has led to more consumers cooking at home, and more recently, when inflation has meant fewer trips to restaurants. Despite being high in sodium and saturated fat, feta cheese is also rich in calcium, protein, and probiotics, which are sought after by today’s shoppers.
According to Straits Research, North America is the second largest consumer of feta cheese, with sales expected to reach $4.3 billion in 2030 and a compound annual growth rate of 6.5%. lactalis is poised to capture this growth with the addition of new production lines and further strengthen its reach for popular products. A president’s brand that is with consumers.
