Plano, Texas (October 28, 2024) – Learfield Studios, in collaboration with Iowa-based Learfield’s Hawkeye Sports Properties team, has been named a Regional Emmy Award Winner.® In a Kinnick crossover presented by the State Farm documentary series. The award was presented this weekend at the Mid-America EMMY.® Kansas City’s award went to Sports Programming – Post-Produced or Edited.
Created and distributed in the fall of 2023, “Crossover at Kinnick” will feature the Iowa Hawkeyes women’s basketball team, including Caitlin Clark, Kate Martin, and other Iowa State stars, at the university’s football stadium. It was a three-part series promoting the upcoming preseason games. Record for most attendance at a women’s basketball game. Sponsored by State Farm, this documentary focuses on the team’s rise to the top of the women’s basketball world and provides behind-the-scenes footage of the preparation for the historic exhibition game and the community’s buy-in to the program and team. did. These student-athletes have had a positive impact on the Hawkeye family.
“We couldn’t be more pleased to take home the Regional Emmy Award. This is a testament to Learfield’s commitment to authentic storytelling and original content for our amazing partner universities and their student-athletes. It’s a true testament to the effort,” said Grant Jones, Senior Vice President and Head of Content at Learfield Studios. “Crossover at Kinnick We combined the passion of Iowa women’s basketball with the dedication and partnerships of communities like the Kid Captains program to capture the unique emotion and spirit that only college sports can provide. ”
“Crossover at Kinnick,” presented by State Farm Documentary Series, is produced by Learfield Studios, a division of Learfield, a leading media and technology company supporting college athletics, and is produced by Iowa Athletics. website and the official social media of Iowa Athletics and women’s basketball. It was registered on the platform and organically received over 1.4 million views, over 3 million impressions, and over 80,000 fan engagements during its launch period. We saw above-average results across key metrics across the series, highlighting the value of Iowa women’s basketball and the importance of content optimization for our fans.
“We are honored to help tell the story of Iowa women’s basketball and the unique moment of this great crossover event in Kinnick,” said Gabe Aguirre, vice president and general manager of Hawkeye Sports Properties. Ta. “We would like to thank Iowa Athletics Director Beth Goetz for her commitment to leveraging original content to tell the story behind Hawkeye sports and connect with fans, and for contributing to this series. We would like to thank the many people at Iowa Athletics for their support.”
trailer of Crossover at Kinnick The series presented by State Farm can be viewed on YouTube and the entire series can be viewed at hawkeyesports.com/crossover.
About rear field
Learfield is a leading media and technology company that powers college athletics. Through digital and physical platforms, Learfield owns and leverages deep industry data sets and relationships to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment venues. With connections to more than 1,200 collegiate institutions and 12,000 local and national brand partners, Learfield brings impact and maximizes reach to your target audience with a presence in college sports and live events. Learfield provides solutions for the 24/7 fan experience, including licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, and NIL solutions. , which enables schools and brands to connect with fans through advanced digital. platform. Since 2008, we have been the title sponsor of the highly acclaimed Learfield Directors’ Cup and support sports departments across all sectors.
