Texas [USA],: As co-hosts of the ICC Men’s T20 World Cup 2024, the United States has made history by qualifying for the Super 8. The Legends Intercontinental T20, scheduled to be played from Aug. 16-28 at Moosa Stadium in Texas, announced a partnership with Fan Controlled Cricket on Saturday to fuel cricket fever in the US and around the world.
Cricket has experienced rapid growth in the United States with increased participation and viewership over the past few years. The success of the US cricket team in the ongoing T20 World Cup has sparked a new wave of enthusiasm and interest among cricket fans in the country.
FCC’s collaboration with LIT20, owned by Brosid Sports LLC, aims to increase cricket fever in the U.S. by connecting passionate fans with the seven participating teams – Indian Kings, Asian Avengers, Euro Rangers, American Mavericks, Trans-Tasman Titans, African Lions and Caribbean Vikings. Fan Controlled Cricket will provide LIT20 with innovative digital fan engagement activities, including player-based video games, to engage its global fanbase.
Commenting on the partnership, Saurabh Bhambri, Director, Broshid Sports LLC said, “We believe the US is a very promising cricket market given the exceptional performance of the US team in the ongoing T20 World Cup. The world is keenly watching the LIT20 developments and this groundbreaking partnership with Fan Controlled Cricket will help us reach millions of avid cricket fans in the US and across the globe. We look forward to a fruitful partnership with FCC that will usher in a new era in modern cricket.”
Bhavik Kothari, chief advisor, Fan Controlled Cricket, added: “It’s an exciting time in the country with cricket in the spotlight. We are delighted to work with LIT20, which will feature legendary cricketers. Our innovative digital fan engagement initiatives will ensure LIT20 has a massive reach and foster a fantastic fanbase across the globe. We look forward to LIT20’s inaugural season in Texas.”
The league, which will feature legendary stars from different continents such as Graham Swann, TM Dilshan and Liam Plunkett, is scheduled to take place from 16-28 August 2024 at the Musa Stadium in Texas, US.
The tournament will be played in a round-robin format, with the top four teams at the end of the league stage progressing to the knockout stage. A total of 24 exciting matches will be played across double-headers each day.
This article has been generated from an automated news agency feed without any modifications to the text.
