Levi Strauss I discovered that it is sold through Own Stores provide deeper insight into consumer trends.
The company’s direct-to-consumer channel also allows it to test new products before making them available to wholesalers, reducing uncertainty in dealing with wholesale customers such as department stores, which have seen weak sales in recent years, Wall Street said. Journal (WSJ) reported. report Monday (April 22nd).
Levi’s is moving to a direct-to-consumer (D2C) modelaccording to the report. The company, which traditionally sells to wholesalers, has increased its direct-to-consumer revenue to 48% of its total. revenue during the ended quarter February 25th
The company is also adding new stores and updating existing ones.says the report.. The company plans to add 100 more stores this year. At the same time, we are investing in our online business and rewards programs.
According to the report, Levi’s announced in 2022 that it aims for D2C to account for more than 55% of its sales by 2027.
According to the report, D2C businesses are also outperforming other businesses. While the company’s overall sales have declined or been flat in three of the past four quarters, its direct-to-consumer business grew 8% in the last three months.
Levi’s also made several other changes, the report said. The company is investing more in identifying emerging trends, reducing the range of products and colors it stocks and working to cut the time it takes to bring new products to market by half.
The company is also working to expand its apparel offerings beyond denim jackets and jeans, and expand its customer base to include more women and young people.according to the report. Recent additions include skirts and dresses.
have Own Retail stores can help with these efforts because Levi’s can display its full range of products and better gauge consumer response to new products.says the report..
One of the company’s highlights is D2C strategy Expanding and evolving your loyalty program. By cultivating a community of loyalty program members, Levi’s has access to a wealth of data and insights about customer preferences and behavior.
The company also e-commerce business Double-digit growth due to improved search and navigation and Filtering features and product image and video upgrades.
