Berlin-based loyalty program company Loyi (a brand of Enefty Technologies) has raised €425,000. Preseed Funding.
DG Nexolution Selection subjects This will enable the startup to offer its programs to Volksbank and Raiffeisen Bank. Vision Lab by Early Bird Venture CapitalInvestors include Startup Wise Guys and 3 Comma Capital.
The Loyi platform allows businesses to set interactive challenges for their customers, which can include participating in events, engaging on social media or purchasing products. Platform Gamification aspects. for Complete Upon completing these tasks, customers receive digital rewards that can be redeemed for exclusive brand experiences, exclusive products, or other offers.
spoke to Giorgi Jashiashvili, co-founder and CEO of Loyi To Read more here. According to Jasiashvili, traditional loyalty programs do not work.
“I Maybe you’ll get an email with a 20% discount on your birthday. do not I don’t even know what products I can use it on. Think stamps. card, Buy 9 copies, get 10 free. the very boring.
If you are a traditional brand and you continue to connect and communicate with your customers and potential customers in the same way you always have; Ten years ago, It simply do not Resonate.”
Most loyalty programs are disconnected from how consumers shop. do not Let me start in Airline miles — rarely result in meaningful brand engagement.
recently, Consumers, especially Gen Z, want things to be fast and engaging, and their engagement with loyalty programs is declining rapidly.
Keep in mind Game Roy wondered if it was popular. “How can you leverage gamification principles to make loyalty even more appealing and rewarding throughout the experience?” The answer is Web3 technologies and gamification.
in particular Founded in 2021, the company is developing a no-code, white-label version of the platform that offers all the benefits of blockchain technology but without the challenges.
“It removes all the technical difficulties the No-code software that any market manager can use, without technical education or training.”
the Digital-first approach— “NIf you want to carry your point card with you” Jasiashvili said this is meeting consumers where they are, rather than waiting for them to take their card out of their wallet.
When thinking about NFTs, many people think of Bored Ape and malicious scams, but Loyi shows how brands can save money and increase engagement, especially with younger generations who are harder to reach.
use Royce For example, brands can capture and retain consumer interest through subtle initiatives such as contests, digital quests and points awarded for watching promotional videos. Can be used for Towards purchasing.
“So in At the end of the day, our big goal is to grow them from followers to brand ambassadors. the One thing To just Send a cold email That’s 20 percent off. and the Another way of saying it likeOh, and vote for your favorite product. Which do you prefer? Provide meaningful engagement and include them in decision-making.”
this Also of course Improve your brand’s market intelligence. “and it is The promise of Web3. the About community and smart engagement.”
It was founded at the end of 2021 and has collaborated with well-known lifestyle brands such as NH Hotels, United Colors of Benetton and Golden Tulip.
As a result of the pilot project, the brand saw a doubling of social media engagement and an increase in email open rates from 40% to 50%. percent to 80 percent.
The new strategic partnership will see Volksbank and Raiffeisen Bank become the first clients from the banking industry to use a white-labelled version of the Loyi platform. The white-labelled solution will enable Volksbank and Raiffeisen Bank to offer customised loyalty programs for their customers. Own brand.
Jasiashvili, Note:
“Reaching a younger target audience and building long-term loyalty is important for any brand, but especially in the finance industry, where customers need to bank their money from a young age.“
Volksbank and DDX offer loyalty programs across a network of 18,000 vendors.
Jasiashvili explains:
“WThey are introducing our solutions into their ecosystem. the Great for interoperability and expansion to incentives such as digital collectibles.
Our platform specifically helps local retail businesses determine local market insights such as popular brands and verticals, which can lead to increased vendor adoption. As a result, users are delighted with personalized recommendations and incentives..”
President Nexolution The decision to invest in Loyi demonstrates confidence in the future of Web3 technology and its potential in the loyalty sector. DG Nexolution won two seats. Royce Through this investment, the Supervisory Board will actively contribute to the company’s development.
“We are pleased to be working with DG Nexolution to bring our innovative solutions to the next generation of enterprises,” said Marco Lummer, CEO of DG Nexolution.
“The investment in Enefty Technologies is the result of an intensive commitment to developments and technologies in the cryptocurrency sector and tokenization. It strengthens DG Nexolution’s position as a pioneer of best-in-class solutions for cooperative financial groups.”
The company continues to implement its strategy of integrating specialized products and services into the DG Nexolution Group through its subsidiaries and participations.
The inclusion of our experts Tanja Rothermel and Tobias Psyk as future representatives on the Supervisory Board shows that we are not only investing financially, but also want to contribute to the further development of the company in order to offer solutions based on these technologies that meet our customers’ needs.”
Main image: Roy. Photo: Uncredited
