AI-Driven New Product Development
For the 2024 NPD collection, Meiyume will be Beauty Intelligence Platform (BIP) We analyze current and emerging trends in beauty formulations and packaging, including the ingredients consumers currently trust and the claims that are making the rounds in the beauty space.
“Compared to traditional trend reports, our BIP offers real-time product monitoring, ensuring your data is always up to date. We provide consumer sentiment insights based on actual feedback, analysis of top product performance claims, insights into competitor performance, customized reports, and more.“A B2B beauty supplier explains:
Cutting-edge technology combining machine learning (ML), AI tools, and data science Four new collections, localized and innovated primarily for the needs of the Asia-Pacific (APAC) regionwith lighter textures and active ingredients sourced from Asia. But the beauty world is always drawing inspiration from different realms, and as a premier bespoke beauty solutions provider, Meiyume is able to adapt the 2024 NPD collection to suit the unique needs of brands and different regions.
Skintelligent: Gentle and effective solutions for sensitive skin
The Skintelligent line, which features five SKUs across facial and baby care, Skin Community TrendsThe brand targets young consumers with sensitive or acne-prone skin, from children to late teens and 30+, primarily health-conscious, middle-income urban shoppers who are skincare savvy.
Our gentle yet effective products are designed to nurture and strengthen the skin’s protective barrier, allowing it to thrive despite harsh environmental conditions and busy lifestyles.
The Skintelligent line includes lightweight, non-comedogenic formulas. Barrier + Gel Cream Restores and strengthens the barrier function of all skin types. Barrier + Moisture Mousse It helps balance the skin’s microbiome, repair the skin barrier and soothe irritated skin. pH Balance Super Serum To restore radiance to the face Super Gentle Wash for Baby from Head to Toea high-foaming formula with prebiotics/probiotics that gently cleanses without drying or irritating baby’s sensitive skin. Baby Super Soft Lotion With prebiotics, probiotics and oats to soften and soothe sensitive baby skin.
The line is formulated using ingredients that are becoming increasingly popular among its target demographic, including ectoine, peptides, and phytosphingosine. Centella asiatica (Deer).
VersaBella: A Transformative Minimalist Skincare Line
Get inspired Skinimalism TrendThe 7 SKU unisex range caters to young consumers looking for fast, effective, multi-functional solutions that prioritize hybrid colour, sun protection and natural finishes. It primarily targets urban, digitally savvy women (late teens to middle age) from a middle-income bracket.
Each of these products Clean Beauty The line has been meticulously formulated to provide multiple benefits to the skin.The line includes Oil-to-Foam Total Cleanser, Dream Touch Mesh Cushion SPF50++++, Sun Protect Mist SPF50++++, 3in1 Face Colour Velvet, TrueGlow Priming Serum and Shield and Glow Tinted Veil SPF50++++.
According to data from Meiyume, the Skin Imalism trend, which was prominent from 2021 to 2023, continues to evolve. The trend now emphasizes the use of key ingredients such as Vitamin E, Niacinamide, Squalane, and Retinol.
Blue Biotech: Harnessing the power of the ocean
Blue Biotech’s skin and personal care collection celebrates the beauty and vitality found in marine ecosystems, highlighting the potential of marine-derived active ingredients to provide effective, sustainable skin care solutions.
The three SKUs in the Blue Biotech line (Hydra Gel Moisturizer, Brightening Serum, and Brightening Body Serum) not only beautify the skin but also protect the delicate balance of our oceans.
VitaTress, hair care products for Gen Z and young people
Targeting premature ageing and grey hair, VitaTress enhances scalp health and amplifies hair volume. The sleek packaging is inspired by natural stones and reflects sustainability. Combining anti-ageing technology with botanical extracts, the 6-SKU line (Strengthening Shampoo & Conditioner, Densifying Revive Ampoule, Aqua Revive Treatment, Pre-Shampoo Clay Scalp Recovery Masque and Grey Away Hair Serum) nourishes and revitalizes hair from within.
The line utilizes key ingredients that have recently become popular in hair care, including peptides, AHA/BHA, ginseng, bamboo charcoal, caffeine, and green tea.
The four new collections are customizable and will be launched at Meiyume’s private event, “Your Beauty Boost: New Ideas, Your Success,” which will be held at its manufacturing plant in Jakarta, Indonesia from July 31st to August 1st, 2024.
Meiyume plans to launch a new collection from its UK factory by the end of the year, which will debut at its booth at Cosmoprof Asia.
Contact your Meiyume account manager to book a private session and discover the company’s full range of packaging and formulation capabilities.
