The independent media platform is celebrating its first year winning multiple awards and setting the standard for regional sports networks across the country.
Washington DC (JJanuary 28, 2024) – Monumental Sports Network (MNMT), Exclusive local media rights holder for the NHL’s Washington Capitals, the NBA’s Washington Wizards and the WNBA’s Washington Mystics. Celebrating a Season of Transformative Growth and Innovation announcement The official rebranding of the network took place in June last year.
Since Monumental Sports & Entertainment (MSE) has taken a bold approach to reinvesting in local media rights, and since acquiring NBC Sports Washington in August 2022, the organization has been aggressively building out its local, independent media platform. First,The network focused on retaining and transitioning all of NBC Sports Washington’s employees, assembling an executive team with decades of media experience from organizations such as Disney, Univision, DirecTV, DaZN and Discovery, building new production infrastructure and systems, reimagining the fan viewing experience and integrating unprecedented enhancements.
The past 12 months have been a transformative year for Monumental Sports Network, which will continue to operate as NBC Sports Washington into the 2022-23 season. The network will The company will combine NBC Sports Washington’s linear channels and MSE’s existing digital assets into a cutting-edge, digital-only media platform. Laying a strong foundation for future success and sustained growth.
“While the 2022-23 season was focused on designing and developing for the future while running the existing day-to-day operations of NBC Sports Washington, the 2023-24 season will be focused on really launching and implementing a new strategy to establish Monumental Sports Network as one of the most influential regional media platforms. domestic“, “Monumental Sports & Entertainment is excited to partner with NBA All-Star to bring the NBA to the NBA,” said Zach Leonsis, president of media and new enterprises for Monumental Sports & Entertainment.Our talented team has worked tirelessly to enhance the viewing experience for our fans, leverage cutting edge technology and introduce entirely new platforms for delivering content. “We’ve received overwhelmingly positive feedback from fans throughout the season and know the entire region will be excited about the new offerings we’ll be announcing this fall.”
Key highlights from the past year:
Viewership/Engagement
- Live during the 2023-24 season capital Monumental Sports Network games outperformed competing shows airing in the same time slot on FS1 (99%), ESPN2 (95%), TNT (70%) and ESPN (49%). (Source: Nielsen Media Research, 10/01/2023 – 5/25/2024, DC DMA onlyP2+ Demo)
- The Capitals’ regular season finale will be broadcast on Monumental Sports Network. Registered It was the most-watched single-game regular-season broadcast since the network rebranded from NBC Sports Washington.
- Capitals playoff games on MNMT saw an 80% increase in linear HH viewership compared to the regular season. (Source: Nielsen Media Research, DC DMA, 10/16/23-4/28/24, HH Demo)
- live Wizard Monumental Sports Network’s games outperformed their rivals in the same time slot on FS1 by 90%, and also performed well on ESPN2 (82%) and TNT (61%).(Source: Nielsen Media Research, 10/01/2023 – 5/25/2024, DC DMA only, P2+ demo)
- local Mystic The 2024 television audience (HH) more than doubled (up 107%) year over year through the first 10 games on Monumental Sports Network. (Source: Nielsen Media Research, DC DMA, 05/19/2023 – 06/11/2024, HH Demo).
- The June 6 game against the Chicago Sky is Monumental Sports Network’s most Watching the WNBA regular season broadcast for the first time in about five years (September 6, 2019, DAL/WAS) (Source: Nielsen Media Research, 06/09/2019 – 06/06/2024, DC DMA only, HH demo).
- The Hershey Bears’ viewership on MNMT increased dramatically for this year’s Championship Series compared to last season’s Calder Cup run. Viewership for the 2024 Calder Cup Final increased 139% compared to the 2023 Final. (Source: Nielsen Media Research, 05/25/2023 – 06/24/2024, DC DMA, HH Demo).
- By the end of the 2023-24 season, Monumental Sports Network had more than 200,000 app downloads, with hundreds of thousands more users regularly streaming video on the web.
- On all social platforms, the network Since launching its new digital platforms in September, it has received more than 55 million total impressions and gained 470,000 social followers.
milestone
- Network rebranding (June 2023): Monumental Announced Refreshed branding and new logo: “Monumental M.” The network replaced all of its NBC Sports Washington branding and logos, and the rebrand also included new on-air graphics, digital style and more.
- MNMT Reopening (September 2023): vinegartation isChanged the brand name and renewed As Monumental Sports Network, with a new programming lineup that includes a complete overhaul of the network’s original programming lineup, multiple new in-game enhancements and additional on-air talent.
- Direct to consumer sales begin (October 2023): Monumental Sports Network for fans without pay-TV subscriptions roll out A direct-to-consumer (DTC) subscription membership for viewers who want access to Monumental Sports Network’s live and on-demand programming.
- New studio and production facility opening (March 2024): Tnetwork It was published A brand new multi-million dollar home for local media platforms, including a best-in-class, two-story SMPTE 2110 production facility and broadcast studio.
- Alternative broadcast (April 2024): MNMT debut The Washington Capitals and Wizards games will be broadcast live by rotating hosts, commentators and special guests.
programming
- A key part of the network’s new mission was to acquire additional live rights. MNMT isRevitalize local sports at various levels. Building a broad sense of community across all levels of sports is a core value of MSE, and the versatility of the new network platform will We celebrate important groups in the community, including high schools, colleges, and HBCUs.
- Monumental Sports Network will broadcast more than 300 live games in total during the 2023-24 season, the most in the network’s history.
- The revamped live programming lineup includes:
- George Washington University, University of Richmond, Towson University, men’s and women’s College basketball game
- The partnership with HBCUGo will feature over 20 games from Historically Black Colleges and Universities (HBCUs).
- DC area college football, college volleyball, high school basketball and esports
- MNMT’s high school basketball coverage includes “Basketball Day at the DMV“, The event will showcase the best basketball talent from across the Washington, DC area on Monumental’s broadcast platform, broadcasting five local high school games in one day in January.
- Ahead of the season, several new shows have been added to the network’s original programming slate.
- Back Home with Rachel Nichols: DC sports fans had the opportunity to see award-winning journalist and sportscaster Rachel Nichols return to her hometown of Washington DC for an interview-style series featuring sports stars and celebrities.
- Weekly magazine-style program Cap Red Line and The other side of the buzzer Giving fans a glimpse into the best behind-the-scenes moments from the Capitals and Wizards seasons, Mystics Courtside Similar off-court content will be available for Mystics fans throughout the WNBA season.
- Other programs include a commander-focused Beltway Footballsports betting show By the Rulesand District Countdowna program that re-enacts some of the Capitals and Wizards’ most historic moments.
recognition
- Sports Business Journal (SBJ): December, SBJ Announced Monumental Sports Network has been named the winner of the 2023 “Best in Local Media” award.SBJ“Year-End Awards”.
- Sinopsis Sports Media Awards: In April, MNMT Awarded Best New Show (Cap Red Line) and Outstanding Individual Achievement in Sports Broadcasting (Alexa Landestoy) at the 2024 Synopsys Sports Media Awards.
- Capital Emmy Awards: IJune, MSE and MNMT received Six Capital Emmy Awards, including wins for shows with the following titles: Mystics Pregame Live and Capitals Pregame Live Original Program Rachel Nichols and her hometown and Cap Red Line.
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About Monumental Sports Network
Monumental Sports Network is wholly owned and operated by Monumental Sports & Entertainment (MSE). The network holds the exclusive local television media rights to games for the NHL’s Washington Capitals, the NBA’s Washington Wizards and the WNBA’s Washington Mystics. Monumental Sports Network is also the television and digital home for the NBA G League’s Capital City Go-Go and the NBA 2K League’s Wizards District Gaming, delivering exclusive behind-the-scenes content and original sports and entertainment programming. It will also broadcast live NWSL and Major League Rugby games, college football, men’s and women’s college basketball, college volleyball and men’s and women’s high school basketball games. The network boasts the most comprehensive range of local high school and area college Division II and below sports programs in the Washington, D.C. metropolitan area. For more information, please visit:Click here for details.
