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Elon Musk’s X is partnering with the PGA Tour to bring golf highlights to social media platforms, CEO Linda Yaccarino said Wednesday The announcement is part of the company’s video efforts, as major tech companies are expanding their efforts in sports as people continue to move away from cable. .
The PGA Tour and X are affiliated, Linda Yaccarino said.
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“Golf fans, enjoy the tour even more,” Yaccarino said in a post on social media platform X, formerly known as Twitter.
Through the partnership, X will “provide real-time highlights and more video” from each PGA Tour event and will share short videos featuring the X and PGA Tour logos side-by-side, Yaccarino said.
“Let’s do this,” Yaccarino said, calling the X “a great place for sports.”
Yaccarino did not elaborate on what content the partnership would produce or how the videos would be dropped, but the next scheduled PGA Tour event is scheduled to begin Thursday in Fort Worth, Texas. The Charles Schwab Challenge will be held at
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Musk controversially acquired Twitter for $44 billion in 2022, quickly turning the popular social media platform into X, or “any app” that he believes has the potential to become a trillion-dollar company. We started rebranding. Everything apps, also called super apps, are designed as virtual one-stop shops or digital multi-tools that offer a number of normally separate functions, such as messaging, video, payments, shopping, etc., in one place. Super apps like WeChat, while completely dominant in some parts of Asia, have yet to catch on in any meaningful way in the West, a gap Musk hopes to exploit. Video programming was one of the areas the company was early on, and Musk said the company wants to move beyond its origins in text- and image-based media. The effort included making the platform more profitable for content creators and attractive high-profile talent like Tucker Carlson and Don Lemon, but the latter’s partnership was announced after Lemon interviewed Musk. collapsed spectacularly. X announced plans to launch a TV app in April, exposing the company to tougher competition from the likes of Google’s YouTube. The push into sports media in particular comes as Big Tech capitalizes on dwindling audiences on traditional media platforms, with giants such as Amazon and Apple offering live rights to sports such as baseball, F1 and football. are actively competing with traditional broadcasting stations for
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Mr. Musk’s net worth is estimated at $201.4 billion. He is the second richest in the world after LVMH’s Bernard Arnault and ahead of Amazon’s Jeff Bezos, who he recently overtook. Musk is best known for co-founding and leading companies such as Tesla, SpaceX, and Neuralink, as well as his status as a member of the “PayPal mafia” for his role in founding one of the payment service’s predecessors. have.
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