NASCAR, along with new broadcast partners Amazon Prime Video and TNT Sports, announced the creation of an in-season tournament to be held in 2025. The winner will receive 1 million dollars.
The tournament begins with the final three races broadcast on Prime Video. These races will determine the driver’s seeding in the top 32 driver head-to-head bracket. The seeding is determined by the best finish in each of his three races, with the tiebreaker broken by the next best finish and subsequent season points standings.
TNT Sports will broadcast the tournament on Prime Video after five NASCAR Cup Series races. The driver with the best result in each head-to-head race will advance to the tournament.
NASCAR Senior Brian Herbst said, “As we launch new media rights partnerships in 2025, we will partner with Prime Video and TNT Sports to develop fan engagement that will drive innovation in the storytelling and production of the sport. We are excited to collaborate on the concept.” Vice President of Media and Production. “The idea of an in-season tournament has been discussed within the NASCAR industry, and he was excited about the opportunity to leverage the marketing weight of Amazon and TNT Sports as we begin to focus on adding promotional elements to drive interest throughout the season.” We will make this concept a reality.
“Having head-to-head driver competition at each NASCAR Cup Series race on TNT will add a compelling fan engagement element across media platforms including TNT, Bleacher Report, House of Highlights and NASCAR digital platforms.”
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Prime Video and TNT Sports will split 10 midseason NASCAR Cup Series races starting in 2025. The new media rights deal runs until 2031.
“There’s never been a better time to be a motorsports fan. This new, first-ever in-season tournament will bring a new competitive edge to NASCAR’s summer race weekends,” said TNT Sports Executive Vice President and Chief Content. Director Craig Barry said. . “TNT Sports has always been at the forefront of creativity and innovation, and NASCAR is the perfect partner to realize this vision across our networks and platforms.”
“We’re excited to be a part of NASCAR’s first in-season tournament next season,” said Charlie Niemann, Head of Sports Partnerships at Prime Video. “This tournament will demonstrate the league’s ability to drive innovation in key parts of the NASCAR schedule and engage fans in the competitive landscape.”
