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Home » Netflix holds its own even as other media companies rethink their strategy
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Netflix holds its own even as other media companies rethink their strategy

i2wtcBy i2wtcOctober 22, 2025No Comments3 Mins Read
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Cast and filmmakers hop on the KPop Demon Hunters-Sing Along Experience at Paris Theater on August 23, 2025 in New York City, U.S.

Roy Rochlin | Getty Images Entertainment | Getty Images

Netflix’s business leaders and investors probably aren’t enjoying a soda pop after the release of its third-quarter results. While the company’s revenue met expectations — though not beating them as it did the first and second quarters — earnings were taken down by a tax dispute with Brazilian authorities. Shares of Netflix fell around 6% in extended trading Tuesday stateside.

But it doesn’t look like any other media company will dethrone Netflix as the king of streaming in the near term. Warner Bros. Discovery said Tuesday it’s open to a sale — and Netflix is reportedly an interested buyer — even as Warner Bros. is going ahead with its split into two companies in the meantime. Elsewhere, Comcast’s NBCUniversal is currently spinning off its cable networks, which includes CNBC. Those moves suggest that legacy media is still finding its footing amid the era of streaming inaugurated by Netflix.

While there are many factors contributing to Netflix’s golden status, its shows are likely the main protagonists. “KPop Demon Hunters,” released in June, was a smash hit. It’s now the company’s most-watched film, hitting 325 million views and surely played a huge role in Netflix’s best ad sales quarter ever in the third quarter. Even as the streaming giant’s earnings stumbled during that period, Netflix is still showing other media companies how it’s done.

— CNBC’s Sarah Whitten contributed to this report.

What you need to know today

India is close to a trade deal with U.S., local media reports. As part of the agreement, the White House could slash tariffs on New Delhi to 15%-16% from the current 50%, according to Indian media outlet Mint on Wednesday. India could also reduce oil purchases from Russia.

Netflix’s third-quarter earnings fell short of expectations. The miss was because of an ongoing dispute with Brazilian tax authorities, the company said. Revenue for the period was in line with estimates. Netflix added it is going “all in” on artificial intelligence.

Japan’s exports return to growth in September. However, the 4.2% year-on-year increase, which snapped four months of declines, was below the 4.6% rise expected by a Reuters poll of economists. Shipments to Asia climbed 9.2% from a year earlier, while those to the U.S. fell 13.3%.

U.S. stocks trade mixed. The Dow Jones Industrial Average closed at a record Tuesday stateside. The S&P 500, however, was flat and the Nasdaq Composite lost 0.16%. Asia-Pacific markets traded mixed Wednesday. South Korea’s Kospi led gains, rising around 1%.

[PRO] ‘Buyback aristocrats’ are outperforming the market. The term refers to companies that have reduced their share counts across a certain period of time — a portfolio of them has outperformed the equal-weight S&P 500 since 2012, according to Goldman Sachs.

And finally…

A large computerised display of the British FTSE 100 index.

Shaun Curry | Afp | Getty Images

Curtain falls on the era of big UK conglomerates

Unlike in the United States, conglomerates — giant companies owning numerous businesses across different sectors — have more or less died out in Britain. This was reinforced when last Friday Smiths Group, the FTSE-100 engineering company, announced a major disposal as it sheds its conglomerate status.

The Smiths break-up marks the end of an era in which conglomerates dominated the ranks of Britain’s biggest companies. Yet traces of the old U.K. conglomerates are everywhere. 

— Ian King

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.



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