1.2 million pieces of sports equipment for the Paris 2024 Games
The sports equipment and facilities of each Games are unique thanks to their instantly recognisable visual identity. They cover the competition fields for all sports disciplines and each competition and training venue. Paris 2024 will use 4,000 reference pieces to organise the competitions.
More than 250 suppliers, including the six Official Paris 2024 Supporters (Gerflor, Gymnova, Highfield, Mondo, Technogym and Terraillon), worked together to ensure all the sports equipment was delivered on time.
For the most visible and iconic venues, Paris 2024 developed the Look of the Games in line with the requirements of the International Federations and OBS (Olympic Broadcasting Services), which will be in charge of producing the footage for each sporting event at the Games.
A clear creative vision: the Paris 2024 visual identity will be used across all competition venues, making it instantly recognisable.
Decorating sports equipment and facilities with an Olympic look is a unique challenge for Paris 2024. The Look of the Paris 2024 Olympics, unveiled in early 2023, is a graphic identity that visually unifies celebration and competition venues and all host cities, conveying the spirit of festivity and celebration that characterises the Paris 2024 Olympic Games.
Paris 2024 competition venues will feature a simple palette of three main colours: Blue (19 venues) green (13 venues) purple Based on the main colour of each venue, all sports equipment will feature motifs and symbols from the Look of the Games (polka dots and stripes), elements of the Paris 2024 brand (rings or agitos, emblem, etc.) or pictograms of the competition.
These elements are unified by touches of pink, a theme common to Paris 2024’s visual identity, creating contrast within the colour palette and a fun atmosphere.
In designing the sports equipment, the Paris 2024 creative team adapted graphic elements to objects of any size and material, ensuring that they fit perfectly into the competition areas. This search for harmony and visual unity was undertaken with the aim, above all, to contribute to and at the same time enhance the athletes’ sports performance. The sports equipment will be used in all 43 competition venues, including 41 Olympic venues, 20 transition venues between the Olympic and Paralympic Games and 2 dedicated Paralympic venues, as well as in 32 Olympic and 22 Paralympic sports.
Two examples of sports venues with an Olympic feel: the Stade de France and the sports climbing venue at Le Bourget.
These facilities will be open to the public for the first time and underscore Paris 2024’s desire to embellish the competition venues with its own unique Paris 2024 identity.
Stade de France athletics stadium The main colour of the Paris 2024 Games will be purple, a first for the Olympics and Paralympics, after previous colours have been orange or blue.
The choice of a purple track, unprecedented in the history of the Games, will ensure that images of Paris 2024 are etched in the memories of spectators, television viewers and athletes. One look at the photos and anyone will immediately associate this distinctive track with Paris 2024.
In collaboration with Monde, an official supporter of Paris 2024, the Paris 2024 brand and sports management team selected two purple colours – one for the track and one for the technical area – and a complementary grey to cover the outside of the curves, a historical reference to the asphalt track used in Paris in 1924. This now defines the three colours that will cover the Paris 2024 track. Over 13,000m² The surface area of the Stade de France athletics track.
The wall of the sports climbing venue in Le Bourget teeth For the first time in Olympic history, the event was branded with the colors of the event’s logo. (For Tokyo 2021, the walls will have a neutral grey colour scheme, as sport climbing will feature at the Olympic Games for the first time.) Adapting the walls of the sport climbing venue in Le Bourget to fit the visual identity of the Olympic Games was the subject of a special project involving Paris 2024, its partners and the International Federation of Sport Climbing, which resulted in It enhances the identity of Paris 2024 while complying with International Federation specifications.
For Paris 2024, it was necessary to create a design that respected the look of the Games, with the range of mainly green tones allocated for the sport climbing venue of Le Bourget, while at the same time anticipating the routes that would be set there and the colours of the different modules that make up the routes.
Attached are examples of sports equipment and facilities for the Paris 2024 Games.
