The current broadcast contract is officially valid until 2033. And the NFL officially allows him to retire the entire package four years early.
Recent developments have revealed that the NFL will indeed exercise its right to put any broadcast package back on the market, with the next wave of deals starting in 2030.
With a gold mine on the horizon for the NBA, the NFL will likely see even bigger dollar signs for the next wave of contracts. The flirtation with Netflix for the 2024 Christmas game shows the NFL is trying to bring more partners to the table, even if it doesn’t happen.
This is one of the key aspects of this high-stakes programming game. I hope he has one or two broadcasters who are seriously interested in him more than the package. Therefore, prices are very high and prices are constantly increasing.
That’s not unreasonable. In this era of increasingly fragmented audiences, the NFL’s ability to bring together large live audiences continues to become increasingly remarkable and rare. (Kramer saw it coming.. ). For broadcasters, it used to be about selling other content to viewers. It’s now also about adding streamer customers, and Peacock did that effectively with a playoff game in January. It’s also about selling products to people watching the games, so Amazon had no choice but to launch a Black Friday game. (Considering all the products that might go on sale on a day when people are ready to splurge, Amazon is sure to be happy to see one or two Christmas games appear on another streamer.) not here.)
The main packages are Sunday Afternoon (2), Sunday Ticket, Sunday Night, Monday Night, and Thursday Night. Sunday morning European games could also be sold to the highest bidder, as the NFL did this Christmas, and certain other packages could be carved out.
Really, why not just sell the major games of a particular season to the highest bidder? Opening night. Week 1 Friday night, calendar permitting. Thanksgiving. Christmas.
And since NBC, CBS, Fox, ESPN/ABC, Amazon, Netflix, and Google/YouTube have already partnered with the NFL, the league can sit back and watch the current deal, regardless of when or if it happens. All you have to do is wait for offers to come in. It will sink 4 years early.
