US President Donald Trump disembarks from Air Force One while holding his cellphone with a text message from Roger Stone upon arrival at Joint Base Andrews in Maryland, May 30, 2025, after traveling to Pennsylvania to visit a US Steel plant.
Saul Loeb | Afp | Getty Images
The Trump Organization on Monday unveiled a mobile phone plan and a $499 smartphone that is set to launch in September.
The new service, Trump Mobile, will offer a $47.45-per-month plan that includes unlimited talk, text and data, as well as roadside assistance and a “Telehealth and Pharmacy Benefit,” according to its website.
The company owned by President Donald Trump also announced it will sell a “T1” smartphone, which appears to feature a gold-colored metal case etched with an American flag.
The new venture is the latest example of Trump’s business empire capitalizing on its association with the sitting president.
Both the name of the wireless service — “The 47 Plan” — and its monthly price are references to Trump, who was the 45th U.S. president during his first term in office and is now serving as the 47th.
A screenshot on the website of the upcoming phone, meanwhile, displays Trump’s campaign slogan, “Make America Great Again.”
Like a suite of other products that Trump and his businesses have rolled out during his political career — including watches, sneakers and Bibles — the company’s new foray into telecommunications mainly comprises a licensing agreement.
“Trump Mobile, its products and services are not designed, developed, manufactured, distributed or sold by The Trump Organization or any of their respective affiliates or principals,” the bottom of the website reads.
The flurry of licensing deals and other branded-merch agreements surrounding Trump have raised ethics concerns. But they offer the president and his family lucrative opportunities to expand their portfolio with relatively little financial downside.
On Friday, the president reported that he had made more than $8 million in 2024 from various licensing agreements.
The 47 Plan appears to be more expensive than similar plans from established carriers. For instance, Visible, Verizon‘s budget-friendly offering, sells an unlimited talk, text, data and hotspot plan for $25 per month, while Mint Mobile’s 12-month unlimited plan costs $30 monthly.
The Trump Mobile site boasts that its plan offers the “same coverage as the 3 nationwide phone service carriers,” and that it supports a U.S.-based customer service call center.
A representative who answered the Trump Mobile customer service line on Monday morning declined to say where the call center was based, citing security reasons.
Verizon, T-Mobile and AT&T, the top three U.S. wireless carriers, did not immediately respond to NBC News’ requests for comment on the Trump Organization’s new phone plan.
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