Sony
Columbia Pictures Bad Boys: Ride or Die The film has been cleared for theatrical release in China and will be released in China on June 22nd.
This is the second Bad Boys After the Movie Bad Boys for Life It will be released in mainland China. Filmmakers Adil and Bilal are returning with this fourth film after their third film together.
Bad Boys for Life The film only made $3.2 million when it was released in China in August 2020 due to the COVID-19 pandemic. However, Smith’s other films had done quite well in China before the pandemic. For example, 2012’s Men in Black 3 Unadjusted for inflation and 2019 Aladdin In China, it grossed $53.4 million. Bad Boys for Life Released in the US over Martin Luther King Jr. weekend in 2020, it grossed $62.5 million ($73 million over four days), but no one expected the pandemic to shut down the box office entirely for a year. The third film grossed $206.3 million domestically and $426.5 million worldwide.
During an investor call tonight, Sony Pictures Entertainment CEO Tony Vinciquerra said: Bad Boys: Ride or Die This was despite the fact that the theater world was in a slump in early summer due to strikes and the impact of the coronavirus.
“We’re confident it’ll be OK,” he said, touting the industry’s outlook. Bad Boys 4 Its $50 million opening is the second-highest opening of the summer. Kingdom of the Planet of the Apes.
“What’s really happening is people have lost the habit of going to the cinema. Once the market starts to recover in terms of big movie releases, people will start going back to the cinema,” Vinciquerra said of the box office slump. “You’ll see a significant recovery in the second half of the year. One movie increases the odds of another movie being released. Starting in July, you’ll see a big movie being released every week.”
“I think we’ll see a resurgence once filmmaking gets back to a normal pace. It may not return to pre-pandemic levels. It’s harder to get films made that generate cultural activity within the community, but I’m pretty optimistic about the next few years,” Vinciquerra added.
The Sony boss urged people not to declare superhero fatigue just yet. Deadpool and Wolverine It is scheduled to open in late July.
